Social Media Content Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of and enhance Félix's social media presence.

• Create a proactive content engine across all platforms.

• Manage the complete content cycle from strategy and planning to production and execution.

• Establish content pillars, formats, campaign arcs, and seasonal themes that align with brand and business objectives.

• Develop and maintain a rolling content calendar.

• Transform key campaigns and brand initiatives into organic social media executions across all channels.

• Analyze performance metrics and translate insights into strategic actions.

• Evaluate and enhance content quality, tone, visual language, formats, and platform compatibility.

• Oversee creative partners and service providers, including briefing, production oversight, delivery quality assurance, and invoicing.

• Collaborate with the Paid Social team to ensure alignment between organic and paid content strategies.

• Manage copy creation from briefing through to final copy, adjusting tone according to platform, campaign, and audience.

• Brief, guide, and ensure quality assurance for creative partners and providers.

• Produce static and short-form content in collaboration with the design team and/or agency.

• Oversee the creative pipeline and manage design requests.

• Lead efforts in content tropicalization and localization.

• Utilize community insights, trend signals, and curated user profiles from the Community Manager to shape strategy and content development.

• Monitor planning lead times, content quality, platform growth, production health, website traffic, and signups generated by organic social content through UTM tracking.

⛳️ Requirements

• A minimum of 4 years of experience in content strategy and creation.

• Demonstrated success in defining and executing content strategies across digital and social channels, preferably in high-growth startups, B2C tech, or fintech.

• Comfortable and confident representing the brand on-screen, with practical skills in conceptualizing, filming, and editing short-form videos for TikTok, Instagram Reels, and YouTube Shorts.

• Proficient in scriptwriting and narrative storytelling.

• Ability to recognize emerging cultural and social trends and translate complex product features and brand positioning into relatable, human-centered narratives.

• Practical experience in defining the role of each channel, managing publishing rhythms, and growing engaged communities on Instagram, Facebook, TikTok, and X.

• Proven experience in managing content calendars and cross-functional production pipelines.

• Experience working with external agencies, creators, and freelance partners.

• Ability to analyze engagement metrics, video completion rates, and audience insights.

• Highly organized self-starter with a proactive mindset, able to navigate ambiguity, prioritize high-impact initiatives, and execute under fast-paced startup conditions.

• Native Spanish speaker with advanced professional proficiency in English, both spoken and written.

• Equivalent competencies in the listed requirements will also be taken into account.

🏝️ Benefits

• Competitive salary.

• Initial stock options grant.

• Annual performance bonus.

• Health, dental, and vision plans.

• Work model: currently fully remote, with plans for a future hybrid setup.

• Opportunities for continuous learning.

• Unlimited paid time off (PTO).

• Paid parental leave.

• Empowering growth opportunities in a dynamic entrepreneurial environment.