Social Listening Analyst

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Oversee and evaluate brand health, industry trends, competitive landscape, and campaign effectiveness using social listening tools.

• Develop and enhance intricate Boolean queries to derive significant data.

• Analyze and report on social media metrics across platforms such as Wechat, Rednote, and others.

• Generate and deliver data-driven reports and insights that guide marketing, product, and strategy teams.

• Offer strategic recommendations based on up-to-date consumer sentiment and social media trends.

• Maintain a comprehensive understanding of country-specific target markets and cultural subtleties.

• Complete necessary application questions and provide a summary of experience relevant to the position.

⛳️ Requirements

• 2–3 years of practical experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst.

• In-depth knowledge of key social media platforms and user engagement patterns on each.

• Demonstrated experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar platforms.

• Capability to write and optimize Boolean queries for in-depth insights.

• Excellent communication skills with the ability to transform complex data into clear, actionable insights.

• A thorough understanding of regional and cultural dynamics in social media behavior.

• Native level proficiency in the Chinese language (essential).

• Professional level proficiency in English (essential).

• A Bachelor's Degree question is included in the application, although it is not explicitly stated as a job requirement.

🏝️ Benefits

• Opportunity for remote work.