Site Optimization Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee site performance while proactively identifying regressions, anomalies, and emerging trends, providing diagnosis, business context, and suggested actions.

• Discover opportunities for conversion optimization by utilizing quantitative funnel data, session recordings, heatmaps, and usability insights.

• Collaborate with Analytics to establish measurement requirements and monitor KPIs such as CVR, funnel step drop-off, AOV, and session quality.

• Manage daily web A/B and multivariate testing activities, encompassing scoping, configuration, builds, QA, traffic allocation, and post-test documentation.

• Maintain and refine the live experiment backlog in partnership with the Director.

• Analyze test outcomes, assess statistical significance, estimate revenue impact, and generate reports for go/no-go decisions.

• Oversee personalization campaign operations, including segment-to-experience workflows, creative coordination, and lift tracking.

• Collaborate with Product, Engineering, Marketing, and Analytics on the configuration of the experimentation platform, feature flag governance, event instrumentation QA, and tagging validation.

• Implement site optimization through experimentation, personalization, and content updates using CMS, commerce platforms, and no-code/low-code tools.

• Convert performance insights into actionable recommendations and contribute findings to weekly and monthly business reviews.

• Assist in financial modeling by estimating expected lift and reconciling actual results with projections.

• Document best practices for experimentation and maintain the team's testing Confluence.

⛳️ Requirements

• 4–6 years of experience in eCommerce or digital analytics.

• A minimum of 2 years of hands-on experience managing an experimentation program in a dynamic commercial setting.

• Ideally, experience in a hardware + subscription business.

• Proficient in Statsig or a similar experimentation platform such as Optimizely, VWO, Adobe Target, or Dynamic Yield.

• Practical experience in building and QA'ing tests.

• Familiarity with headless commerce architectures, CMS, BigCommerce, and Contentful.

• Proficiency in GA4, Amplitude, or a comparable analytics platform.

• Ability to write SQL.

• Experience in constructing and maintaining dashboards in Looker, Tableau, or similar tools.

• Understanding of experimentation statistics.

• Experience with personalization tools and segment-based targeting.

• Experience using AI-powered tools for analysis, customer behavior patterns, experimentation hypotheses, and operational efficiency.

• Strong detail-oriented project management skills.

• Capability to run multiple tests concurrently and keep documentation organized.

• Ability to cooperate with Product, Engineering, UX/UI, Site Merchandising, and Analytics teams.

• Skill in translating performance data into clear and concise insights.

• Bachelor’s degree or equivalent.

🏝️ Benefits

• Total compensation package includes Restricted Stock Units (RSUs).

• Comprehensive medical, dental, vision, life, and disability insurance plans (100% covered for US employees).

• Supplemental medical and dental plans available for Canadian employees.

• 401(k) plan with company matching program for US employees.

• RRSP with DPSP plan for Canadian employees.

• Paid parental leave.

• Mental Wellness Program and Employee Assistance Program (EAP).

• Flexible PTO.

• Companywide holidays.

• Seasonal shutdowns during summer and winter.

• Learning & Development programs.

• Provision of equipment, tools, and reimbursement support for an effective remote work environment.

• Complimentary Life360 Platinum Membership and Tile trackers.