SFMC Email Development Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Oversee, implement, and enhance the email and mobile development processes for Salesforce Marketing Cloud as part of the organization's customer-focused email marketing initiative.

• Create, build, and evaluate email communications within Salesforce Marketing Cloud utilizing Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and associated programming languages.

• Design and create scalable, maintainable multi-channel customer journeys using Journey Builder.

• Act as a subject matter expert on Salesforce Marketing Cloud tools.

• Write and refine SQL queries to manage and manipulate data within the SFMC database, including troubleshooting and validation tasks.

• Develop dynamic, data-driven emails and landing pages employing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS.

• Assess and enhance code quality across the team while promoting development, testing, accessibility, and industry best practices.

• Collaborate with marketing and data teams to convert campaign requirements into technical solutions.

• Ensure best practices for personalization, segmentation, data management, and deliverability.

• Address technical challenges related to email campaigns and the performance of the SFMC platform.

• Stay informed about Salesforce Marketing Cloud features, industry trends, and marketing technology innovations.

• Support code reviews, knowledge sharing, and documentation efforts.

• Foster innovation in customer communications and template design.

• Work with deliverability and rendering partners to track communication performance.

• Supervise the integration of personalized, dynamic content into commercial and loyalty communications.

• Maintain, develop, and enhance a modular email template codebase.

• Assist in resource planning and workload management for the email development team.

⛳️ Requirements

• Bachelor's degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.

• Salesforce Marketing Cloud Email Specialist certification or Salesforce Certified Marketing Cloud Developer certification (mandatory).

• A minimum of 3-4 years of practical experience with Salesforce Marketing Cloud, including proficiency in AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.

• Strong knowledge of SQL, AMPscript, and HTML for email development, troubleshooting, and dynamic content creation.

• Proven project management abilities in multi-stakeholder settings, including organizing, planning, and executing large-scale projects.

• Experience with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.

• Extensive experience in marketing automation strategy and implementation with email products, CRM tools, and systems.

• Proven ability to engage and influence cross-functional partnerships within a global organization.

• Familiarity with working in a complex business environment with diverse stakeholder needs.

• Capacity to foster a service-oriented team culture that consistently delivers high-quality work.

• Strong project management skills to manage multiple projects, often under tight deadlines.

• Excellent organizational abilities with a keen eye for detail, accuracy, and accountability.

• Strong interpersonal skills and above-average communication abilities.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Competitive salary and performance-based incentives.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements and a supportive work environment.

• Employee wellness programs and initiatives.