SEO Specialist – iGaming, Casino

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Perform comprehensive technical SEO assessments focusing on crawlability, indexation, site architecture, and overall website performance.

• Execute keyword research and conduct competitor analysis within the casino and iGaming sectors.

• Formulate and implement SEO strategies that align with keyword intent, content requirements, and business objectives.

• Plan topics, generate SEO content briefs, and enhance existing articles in collaboration with content writers.

• Independently write or edit content as necessary.

• Utilize on-page SEO best practices to enhance internal linking and topical authority.

• Collaborate with developers and relevant team members to apply SEO recommendations effectively.

• Assist with affiliate management tasks, including partner research, relationship upkeep, and boosting organic traffic and affiliate performance.

• Design and execute backlink acquisition campaigns.

• Identify link-building opportunities through competitor analysis, publisher research, and outreach efforts.

• Monitor backlink profiles and assess link quality.

• Analyze SEO performance utilizing tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4.

• Evaluate organic traffic, keyword rankings, search visibility, landing page performance, competitor standings, and SERP fluctuations.

• Document content and SEO enhancements, reporting actionable insights, successes, and opportunities.

• Stay updated on iGaming SEO trends, Google algorithm modifications, AI innovations, and shifts within the industry.

• Optimize technical SEO, content, internal linking, and link-building strategies based on performance analytics.

• Oversee daily SEO operations, ensuring projects remain aligned with priorities and deadlines.

• Transform SEO data and research into actionable recommendations and enhancements.

• Work closely with content writers and the broader team to ensure SEO initiatives remain on course.

⛳️ Requirements

• Minimum of 2 years of practical SEO experience.

• Background in iGaming SEO, especially with casino-related content, publishers, or affiliate websites.

• Strong capabilities in keyword research, competitor analysis, content optimization, and technical SEO.

• Proven experience in conducting SEO audits and identifying opportunities to enhance crawlability, indexation, internal linking, and site structure.

• Ability to produce SEO content briefs and optimize existing content, along with proficient writing and editing skills.

• Experience in backlink research, link building, and competitor backlink analysis.

• Proficient in SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4.

• Ability to analyze SEO data and convert findings into practical recommendations.

• Strong understanding of Google algorithm updates, search ranking factors, and SEO best practices.

• Effective communication skills and the capability to collaborate efficiently with content writers, developers, and other team members.

• Personable demeanor with strong interpersonal skills, fostering positive working relationships and effective collaboration with others.

• Possess a growth mindset: proactive, inquisitive, and consistently seeking improvement opportunities.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity for continuous professional development and training.

• Flexible working hours with the possibility of remote work.

• Collaborative and innovative work environment.

• Access to the latest tools and technologies in the SEO field.