GEO & SEO Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop tailored strategies for clients and implement best practices to reach North Star Metrics.

• Utilize client marketing objectives, campaigns, and past performance data to refine and improve strategies throughout the client relationship.

• Create engaging briefs and impactful content campaigns leveraging insights from competitors and target audiences.

• Implement LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production methodologies.

• Establish client goals using analytics from Google Analytics, CRM systems, SEMRush, and Ahrefs.

• Secure Associate Director's approval for goals prior to client presentations.

• Ensure that the planned strategies are executed effectively through project management.

• Utilize Asana to create, assign, delegate, and monitor tasks and deadlines.

• Collaborate with Project Managers as needed to guarantee task completion and effective communication.

• Work closely with content writers and designers to ensure timely delivery of high-quality content campaigns.

• Act as the primary point of contact between clients and the internal team.

• Foster client relationships and provide proactive updates on deliverable timelines, goal progress, obstacles, growth opportunities, and account changes.

• Communicate via Slack and other shared channels in between bi-weekly meetings.

• Present updates on client strategy progress and outcomes through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.

• Identify growth opportunities for clients through additional services, increased budgets, upselling, cross-selling, and referrals.

• Collaborate closely with the Associate Director to address roadblocks that may hinder strategy execution and goal achievement.

⛳️ Requirements

• Demonstrated success in implementing SEO strategies and content development, including keyword research, on-page optimization, and link building.

• Proficient in analyzing website traffic and SEO metrics using platforms like Google Analytics.

• Strong knowledge of Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools such as Screaming Frog.

• Proven skills in organization, project management, and time management.

• Genuine passion for digital marketing, SEO, and content creation.

• Required agency experience.

• Required B2B tech and/or SaaS background.

• Motivated to keep abreast of industry trends, including how AI and automation can improve marketing and operations.

• Must possess established work authorization and reside permanently in Canada.

• Reliable internet connection is essential.

• Ability to operate a laptop computer, various software platforms, and office productivity tools.

• Capacity to remain stationary for extended periods and to observe and interpret written and/or verbal communication.

• Capability to satisfactorily perform each essential job duty.

• Reasonable accommodations may be provided for qualified individuals with disabilities.

🏝️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you and a 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited PTO (minimum of 2 weeks).

• Paid company holidays.

• A day off for your birthday.

• End of Year Recharge (closed from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, increasing over time.

• Annual Anniversary Trip with peers and executive leadership.

• Remote work from a home office.

• PC or Mac provided.

• Employer-established global opportunities, including Canada, Mexico, and the UK, where applicable.