AEO & SEO Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and oversee tailored client strategies along with daily client deliverables.

• Create comprehensive marketing strategies for enterprise clients utilizing service-line expertise, marketing objectives, campaigns, and past performance data.

• Execute best practices in SEO, content creation, customer generation, LTV:CAC modeling, and share-of-SERP.

• Develop creative briefs and content campaigns based on insights from competitors and target audiences.

• Leverage data from Google Analytics, CRM systems, SEMRush, and Ahrefs to establish client objectives.

• Secure Associate Director approval for objectives prior to client presentations.

• Oversee strategy implementation and project tasks using Asana.

• Assign tasks to specialists, clients, and other team members, ensuring deadlines are met.

• Collaborate with Project Managers to manage tasks, assignments, deadlines, and client communications effectively.

• Work alongside content writers and designers to ensure timely delivery of high-quality content campaigns.

• Act as the primary liaison between clients and internal teams.

• Cultivate client relationships while proactively communicating timelines, progress, deliverables, obstacles, opportunities, and changes in accounts.

• Maintain communication via Slack in between bi-weekly meetings and provide regular deliverables.

• Present strategy updates and impacts during bi-weekly client meetings, monthly and quarterly reports, and two bi-annual business review sessions.

• Identify growth opportunities for clients through upselling, cross-selling, additional service lines, increased budgets, and referrals.

• Collaborate closely with the Associate Director when roadblocks impact strategy or goal achievement.

⛳️ Requirements

• Demonstrated success in implementing SEO strategies and content development, including keyword research, on-page optimization, and link building.

• Proficient in analyzing website traffic and SEO metrics using tools such as Google Analytics.

• Exceptional communication skills with comfort in client-facing roles and managing stakeholder relationships.

• Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and crawling tools.

• Strong organizational, project management, and time management abilities.

• Genuine passion for digital marketing, SEO, and content creation.

• Previous experience working in an agency setting is required.

• Experience in B2B tech and/or SaaS environments is essential.

• Committed to staying ahead of industry trends, including understanding how AI and automation can enhance marketing and operations.

• Must be a permanent resident of Canada.

• Must have valid and current authorization to work in Canada.

• Capability to operate a laptop, software platforms, and office productivity tools.

• Reliable internet connectivity is necessary.

• Ability to remain seated for extended durations and comprehend written and verbal communication.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance for you and your family.

• 100% employer-paid coverage for you and 50% employer contribution for dependents.

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited Paid Time Off (minimum of 2 weeks).

• Paid company holidays.

• Birthday leave.

• End of Year Recharge period, with the office closed from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, increasing over time.

• Annual Anniversary Trip with peers and executive leadership.

• Remote work option from a home office.

• PC or Mac provided.

• Set living wage at Directive.