SEO Specialist

This is a fully remote position, open to applicants in Albania.

📋 Description

• Design and implement SEO strategies aimed at safeguarding the brand and acquiring high-traffic generic iGaming keywords.

• Oversee and protect brand visibility on search engine results pages (SERPs), including counteracting competitor bidding, rankings, and content approaches.

• Analyze competitor tactics for SEA markets and understand iGaming user intent.

• Create and enhance WordPress-based websites, focusing on on-page SEO, site architecture, and technical performance.

• Strategize and carry out iGaming backlink acquisition campaigns through outreach, partnerships, PBN awareness, and Web 2.0 links.

• Conduct competitor assessments to uncover gaps, opportunities, and tactical advantages.

• Carry out ongoing on-page and technical audits and optimize website assets.

• Apply and uphold SEO best practices, which include technical audits, internal linking, content optimization, and tracking metrics.

• Work collaboratively with content and development teams to implement technical enhancements.

• Detect and act on SEO opportunities to boost market penetration through strategic content expansion.

• Foster collaboration and integration to enhance social media content strategies for better SEO outcomes.

⛳️ Requirements

• 2–5 years of SEO experience within the iGaming sector (either from an operator or affiliate perspective).

• Demonstrable experience in SEA markets is highly preferred.

• Profound understanding of SERP dynamics in competitive niches along with brand protection strategies.

• Practical experience with WordPress, including site setup, optimization, plugins, and performance enhancement.

• Proven track record in backlink building in the iGaming sector and brand protection.

• Strong knowledge of on-page, off-page, and technical SEO practices.

• Familiarity with hreflang and canonical implementations in multilingual websites.

• Understanding of redirection and canonical usage from multiple sites to enhance SERP performance.

• Proficient in using tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics.

• Analytical mindset capable of translating data into actionable insights.

• Technical knowledge of hosting and cPanel.

• Experience in market penetration.

• Familiarity with multilingual SEO and geo-targeting is advantageous.

• Basic knowledge of HTML/CSS or the ability to collaborate closely with developers is a plus.

• Experience with tracking tools and user behavior analysis, such as GA4 and heatmaps, is a bonus.

• Resume must be submitted in English.

🏝️ Benefits

• Flexible and remote working arrangements.

• Provision of laptop, headphones, and mouse.

• Opportunities for training and professional advancement.

• Salary increases and career progression opportunities based on quarterly performance evaluations and constructive feedback.

• Fitness reimbursements available from day one.

• Health budget granted after one year of employment.

• Self-development budget for online courses and professional learning opportunities.

• 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days.

• Birthday off after one year of employment.