Senior Manager, SEO, GEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Nebius’s global SEO and Generative Engine Optimization strategy from start to finish.

• Develop GEO/AIO strategy, identify priority topics and target LLMs, and create tactics for content, citation, and authority building.

• Formulate SEO strategy, prioritize keywords and search terms, and oversee technical SEO and on-page optimization efforts.

• Construct unified measurement frameworks and dashboards that encompass visibility, rankings, traffic quality, engagement, conversions, pipeline influence, share of voice, AI citations, referral traffic, and content performance.

• Analyze search, audience, competitive, conversion, and AI-visibility data to pinpoint successful themes and generate prioritized content recommendations, briefs, refresh plans, and scalable programs.

• Review and enhance pages for intent, information architecture, clarity, internal linking, metadata, structured data, conversion paths, and search/LLM retrievability.

• Collaborate with web and engineering teams on issues related to crawlability, indexation, rendering, performance, internationalization, schema, migrations, site architecture, redirects, and canonicalization.

• Develop GEO and AEO capabilities across AI assistants and answer engines; experiment with content formats, source signals, structured information, digital PR, and authority patterns.

• Create and assess experiments involving templates, page structures, content formats, calls to action, internal links, and conversion journeys.

• Utilize or create AI agents to streamline research, monitoring, analysis, content briefing, quality assurance, and optimization tasks.

• Set up prioritization, governance, documentation, editorial standards, reporting schedules, and quality checks.

• Provide guidance to marketing and company leadership regarding opportunities, trade-offs, progress, and business impact.

• Establish a baseline, measurement model, and prioritized SEO/GEO roadmap within the initial 90 days.

• Enhance qualified non-branded organic visibility, search and LLM traffic, AI citations, content performance, and business outcomes.

⛳️ Requirements

• Over 8 years of experience in SEO, organic growth, web strategy, content strategy, or a closely related digital marketing field, with significant end-to-end ownership.

• Proven success in building or transforming an SEO program on a large scale, with measurable business-impact results.

• Hands-on experience in technical SEO, content-led growth, on-page optimization, keyword and audience research, competitive analysis, information architecture, structured data, and site migrations.

• Practical background in GEO, AEO, AI-search visibility, or content programs aimed at earning citations and recommendations in ChatGPT, Gemini, Perplexity, or similar tools.

• Advanced analytical skills, including dashboard creation, performance diagnosis, opportunity sizing, and providing actionable recommendations.

• Direct experience with modern SEO and GEO platforms.

• Strong commercial insight connecting organic visibility to audience quality, conversion, demand generation, and revenue.

• Demonstrated success in collaborating with writers and content owners, including briefs, copy editing/optimization, standards, and scalable content programs.

• Confidence in partnering with web developers, engineers, UX, product marketers, demand generation, communications, and analytics teams.

• Exceptional written and verbal communication skills.

• High level of autonomy, effective prioritization, and a proactive approach.

• Experience in rapidly growing B2B technology, cloud infrastructure, AI, developer platforms, enterprise software, or another complex technical sector is an advantage.

• Previous ownership of a global program is a plus.

• Background in digital PR, link earning, brand/entity authority, or off-site signals is an added advantage.

• Familiarity with CRO, UX research, paid-search insights, and comprehensive funnel measurement is beneficial.

• Experience with Profound, GrowthX, or similar AI-search platforms is a plus.

• Knowledge of tools like Google Search Console, GA4, Semrush, Ahrefs, Conductor, Screaming Frog, Looker Studio, and emerging AI-visibility tools is advantageous.

• Proven record of optimizing workload through AI agents, automation, or custom workflows with human oversight, governance, and quality controls is a benefit.

• Must have authorization to work in the United States and provide proof of employment eligibility.

🏝️ Benefits

• Comprehensive company-paid medical, dental, and vision coverage for employees and their families.

• 401(k) plan with a company match of up to 4% and immediate vesting.

• 20 weeks of paid parental leave for primary caregivers.

• 12 weeks of paid parental leave for secondary caregivers.

• Remote work reimbursement of up to $85/month for mobile and internet expenses.

• Company-funded short-term, long-term, and life insurance coverage.

• Competitive salary.

• Opportunities for career advancement and learning.

• Flexibility and sense of ownership.

• A collaborative and innovative work culture.

• Chance to engage in meaningful AI projects.

• Work in an international setting with talented teams.