Senior Manager, SEO & Content Strategy

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the SEO strategy for Nielsen.com

• Collaborate with Creative and Content teams to create content tailored for user intent and LLM discovery

• Oversee technical SEO efforts across WordPress VIP and Webflow platforms

• Establish requirements for site structure, schema markup, and performance in coordination with Web Ops and Engineering

• Manage enterprise tools such as BrightEdge, Screaming Frog, and SEMrush

• Collaborate with Paid Media to develop comprehensive SEM strategies

• Integrate SEO strategies with Social Media and Email marketing channels

• Offer SEO expertise to global international teams

• Execute content audits and perform gap analyses

• Educate internal content creators on tagging, keyword strategies, and AIO best practices

• Propel measurable growth in pipeline through organic search efforts

⛳️ Requirements

• Over 7 years of expertise in SEO, content strategy, and digital marketing in the SaaS, data, or technology sectors

• Experience in a matrixed environment or agency setting is essential

• Profound knowledge of WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog

• Demonstrated success in integrating AI tools into SEO workflows, including prompt engineering, AIO strategies, and automated insights

• Strong foundation in traditional technical SEO, encompassing schema, indexing, and site architecture

• Outstanding analytical abilities with a focus on a test-and-learn approach

• Excellent stakeholder management skills

🏝️ Benefits

• Option for remote work

• Commitment to equal opportunity and a diverse, inclusive workplace

• Work environment that is free from discrimination and harassment