Head of SEO

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the company's comprehensive SEO strategy across all markets and websites.

• Establish SEO priorities, roadmaps, targets, and KPIs with clear measurable outcomes.

• Identify and prioritize growth opportunities based on performance analytics, market conditions, resources, and commercial possibilities.

• Lead, manage, and develop the SEO department, which includes three SEO Managers.

• Oversee team performance, resource allocation, recruitment, development, and training initiatives.

• Develop and refine SEO processes, standards, documentation, and best practices.

• Provide strategic direction as the senior SEO authority to Senior Management.

• Stay updated on search algorithm changes, AI developments, generative AI, and emerging search technologies.

• Design and manage technical SEO strategies encompassing site architecture, crawling, indexing, rendering, internal linking, structured data, redirects, international SEO, and Core Web Vitals.

• Conduct technical SEO audits and ensure that issues are prioritized and addressed.

• Collaborate with Development and Product teams on websites, product features, migrations, redesigns, and technical modifications.

• Propel on-page and content SEO strategy, which includes keyword research, search intent, content planning, optimization, and performance enhancement.

• Work together with Content and Social Media teams on search-driven content strategies.

• Develop and manage link-building, link acquisition, and digital PR strategies.

• Integrate SEO considerations into products, websites, campaigns, and business initiatives.

• Establish and monitor SEO performance frameworks and KPIs related to traffic, rankings, visibility, conversions, and revenue.

• Analyze performance and provide commercially focused recommendations.

• Conduct root-cause analyses and implement corrective actions.

• Generate SEO reports, forecasts, and strategic recommendations for Directors and Senior Management.

• Perform competitor and market research to identify markets, trends, keywords, and organic growth opportunities.

• Collaborate with internal departments, external agencies, consultants, and industry partners.

• Represent the company and the SEO function to external stakeholders.

• Undertake additional managerial, strategic, administrative, and related responsibilities as necessary.

⛳️ Requirements

• Over 6 years of senior SEO leadership experience.

• Proven experience in leading and developing SEO teams, ideally managing managers and multi-market functions.

• In-depth expertise in technical SEO, on-page SEO, content, keyword research, link building, and digital PR.

• Demonstrated success in achieving measurable and sustainable organic growth through effective SEO strategies.

• Strong understanding of search algorithms, ranking factors, SEO best practices, and the evolving landscape of AI and generative search.

• Hands-on experience with Google Analytics, Google Search Console, Ahrefs, Semrush, or similar platforms.

• Strong analytical and commercial skills, capable of translating data and insights into actionable strategies and measurable business outcomes.

• Experience managing SEO across multiple websites, markets, or international contexts is highly desirable.

• Excellent strategic, organizational, and project management skills, combined with a hands-on approach.

• Outstanding leadership, communication, and stakeholder management abilities.

• Proactive problem-solving attitude, strong ownership of results, and focus on continuous improvement.

• Confidence in challenging existing methods and making data-driven, performance-oriented decisions.

• Ability to thrive in a fast-paced, international, and results-driven environment.

• Excellent written and spoken English skills.

• Comfortable working independently and managing teams in a fully remote setting.

🏝️ Benefits

• Fully remote work arrangement.

• Occasional management meetups in Malta or Bulgaria, approximately once or twice per year.

• Participation in relevant meetings, conferences, exhibitions, workshops, and training sessions as needed.