SEO Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement SEO, AEO, and GEO strategies for various higher education partner accounts.

• Create SEO roadmaps that align with enrollment targets and business goals.

• Perform research on keywords, topics, competitors, entities, and search intent.

• Lead technical SEO projects, including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking.

• Collaborate with Web Development teams to prioritize and execute technical SEO enhancements.

• Optimize website content, landing pages, and content hubs to enhance search visibility, user experience, and AI discoverability.

• Identify content gaps and opportunities to enhance topical authority throughout the student journey.

• Track rankings, organic traffic, conversions, and other SEO performance indicators.

• Take charge of monthly SEO reporting and convey strategic recommendations to stakeholders.

• Stay updated on search algorithm changes, AI search innovations, and the latest SEO best practices.

• Assess emerging search technologies and AI tools to enhance workflows and search results.

• Contribute to SEO documentation, operational standards, and ongoing process enhancements.

• Manage project planning, processes, and delivery within the agency, leading client projects from inception to completion, on schedule and within budget.

⛳️ Requirements

• Over 5 years of experience in SEO, with a minimum of 3 years concentrated on technical SEO.

• Ideally, experience working at an agency or managing multiple sites simultaneously.

• Proven ability to identify significant site issues, prioritize them, and ensure their resolution.

• Extensive hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.

• Strong proficiency in WordPress, encompassing themes, plugins, redirects, and schema.

• Advanced, practical experience with Claude, including the development of agents and AI-assisted workflows applied in real-world scenarios.

• Excellent written communication skills, including developer-ready specifications and client-facing recommendations.

• Experience in higher education, enrollment marketing, or educational technology is a plus.

• Previous agency experience managing multiple client accounts is advantageous.

• Familiarity with CRM platforms and enrollment-focused reporting is beneficial.

• Experience utilizing AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similar is a bonus.

• A strong interest in emerging AI search technologies and the future of organic search is an advantage.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary based on experience.

• Opportunity to engage with a diverse range of higher education institutions.

• Exposure to innovative SEO, AEO, GEO, and AI search projects.

• A collaborative, cross-functional team atmosphere.

• Chance to shape the development of the agency's SEO services and best practices.