SEO Specialist

This is a fully remote position, open to applicants in Georgia, +3 more countries.

📋 Description

• Design and implement extensive SEO initiatives across a network of multiple websites, products, and brands, encompassing thousands of pages.

• Develop programmatic SEO by enhancing existing templates and recommending scalable page-generation methods while preventing issues related to thin, duplicate, or low-quality content.

• Create and sustain structured data and entity SEO, including schema markup for FAQs, products, organizations, and other pertinent types.

• Enhance and automate SEO audits, ensuring that identified issues are resolved in collaboration with the development team.

• Write and refine web content that integrates keywords, entities, and on-page optimization.

• Oversee GEO/AEO projects, monitoring and enhancing GoMining's citation and visibility in AI Overviews and assistants such as Google AI Mode, ChatGPT, Perplexity, and Gemini.

• Organize content so that AI systems can easily access and reference it using llms.txt, clear headings, FAQ schema, and concise summaries.

• Expand the backlink profile and brand visibility through external referral channels and digital public relations.

• Manage ORM/SERM by monitoring brand SERPs, addressing negative or misleading mentions, and tracking product reviews on aggregators and mobile app stores, including the App Store and Google Play.

• Develop platform-specific strategies for soliciting, responding to, and managing reviews.

• Translate SEO requirements into PRDs and clear tasks for developers, managing the backlog until delivery.

• Report on performance against established KPIs.

• Work under the Head of Organic Acquisition and collaborate closely with marketing and development teams.

⛳️ Requirements

• 2-5 years of practical SEO experience.

• Proficiency in English at B2-C1 level: comfortable working with English-language content, participating in English-speaking calls, and communicating with English-speaking colleagues and partners.

• Strong comprehension of Programmatic SEO, with the capability to create technical tasks.

• Familiarity with SEO analytics tools: GA4 and Google Search Console as a baseline, along with Ahrefs and/or Semrush.

• Proficient with Data Studio for reporting purposes.

• Basic knowledge of HTML/JS/CSS, and an understanding of how traditional web search crawlers and newer AI crawlers/agents interact with a website and its content.

• Knowledge of methods and purposes of SEO-related data processing: keyword research and mapping, intent classification, topic clustering, and SERP analysis.

• Practical experience with structured data/schema markup implementation.

• Familiarity with E-E-A-T and YMYL principles and their implications for a crypto/fintech content strategy.

• Copywriting abilities with an SEO-focused perspective: capable of writing and editing content that balances keyword and entity optimization, readability, and credibility.

• Working knowledge of GEO/AEO and at least a conceptual understanding of AI visibility tracking.

• Familiarity with tools like Screaming Frog, Data Studio, Ahrefs, and Semrush, and their interconnections.

• Adequate project management skills: readiness for task tracking and reporting.

• Understanding of or experience with multi-language/multi-market SEO — including hreflang implementation and localized content strategy.

• SQL or BigQuery knowledge is a significant advantage.

• Extensive experience in international SEO across various markets and languages is advantageous.

• Experience in writing and editing long-form content is a plus.

• Coding or vibecoding abilities (Python/JS), or a willingness to learn, is beneficial.

• Experience in YouTube/video SEO, or a solid understanding of it, is a plus.

• Hands-on experience with AI visibility/GEO tracking platforms, or creating custom AI citation tracking, is a plus.

• Previous SEO experience in crypto, fintech, or another YMYL vertical is an advantage.

🏝️ Benefits

• Professional development: support for courses, conferences, and English language training (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid time off: up to 20 vacation days + 8 company holidays + 5 personal days annually.

• Recognition programs: structured performance evaluations and team awards.

• Team culture: retreats in international locations (for instance, company accommodations in Cyprus).