Organic Growth Manager – ASO, SEO, AI Search

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of Lotto Scanner's organic growth across app stores, Google Search, and AI assistants.

• Enhance keywords, metadata, Custom Product Pages, and store listings for both the App Store and Google Play.

• Execute A/B tests on icons, screenshots, preview videos, visuals, copy, and Custom Product Pages.

• Propel technical and content SEO optimization for landing pages and web-to-app funnels.

• Manage website structure and conversion from the initial visit through to registration.

• Boost organic and branded app installs.

• Provide monthly reports on store, web, and AI search KPIs in collaboration with the Data team.

• Lead Generative Engine Optimization (GEO/AIO).

• Ensure consistent messaging across app stores, the website, and campaign channels.

• Confirm that all content adheres to the German State Treaty on Gambling (GlüStV) and app store regulations.

• Work in conjunction with Performance Managers from the UA and Media team, as well as the Creative team.

• Share data insights with UA and Creative teams to enhance performance.

⛳️ Requirements

• Several years of practical ASO experience for B2C applications.

• Strong familiarity with ASO platforms such as AppTweak, Sensor Tower, data.ai, or MobileAction.

• Demonstrated success in SEO and landing page optimization, with quantifiable conversion outcomes.

• Initial hands-on experience with AI search visibility (GEO/AIO), or a well-informed perspective on optimizing for AI search engines.

• Proficient in analyzing web and app performance data using GA4 or similar tools.

• Experience in interpreting MMP data.

• 3–5 years of experience in ASO / App Growth for B2C applications.

• Experience with mobile-first, install-driven business models.

• Bachelor’s degree or equivalent practical experience.

• Proficient in German at C1 level.

• Business-fluent in English at C2 level.

• Data-driven, experimental, and detail-oriented approach to work.

• Ability to independently manage channels.

• Strong team player with a readiness to collaborate with UA, Content, Creative, and Localization teams.

• Nice to have: Experience in a regulated industry.

• Nice to have: Familiarity with web and landing page CRO platforms such as VWO, Optimizely, or AB Tasty.

• Nice to have: Understanding of web-to-app and deferred deep linking frameworks like Branch, AppsFlyer, or Adjust.

• Nice to have: Experience briefing copywriters or using AI content tools.

🏝️ Benefits

• Competitive salary and trust-based working hours.

• 30 days of annual leave.

• 2 additional public holidays (December 24 and December 31).

• Generous professional development budget.

• Unique team events.

• Innovative benefits program.

• Open, honest, and direct communication.

• Quarterly feedback discussions.

• MacBook, headphones, and additional work equipment.

• Modern and inspiring work environment in Berlin or Konstanz on Lake Constance.

• One professional development day per month.

• Buddy program.