SEO & PPC Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee on-page and technical SEO for various hotel websites.

• Perform keyword research targeting local and destination-related searches.

• Enhance content to boost organic traffic and conversion rates.

• Track performance utilizing Google Search Console and SEO tools.

• Elevate rankings for high-intent, booking-centric keywords.

• Manage Google Ads for search, display, and remarketing initiatives.

• Optimize budgets to maximize return on ad spend (ROAS).

• Execute A/B testing on ad creatives and landing pages.

• Monitor conversions and evaluate campaign performance.

• Decrease reliance on online travel agencies like Booking.com and Expedia.

• Prepare monthly performance reports detailing traffic, conversions, and ROI.

• Conduct competitor analysis within the hospitality industry.

• Collaborate with booking and revenue teams to synchronize campaigns with occupancy targets.

• Report to the Head of Marketing / Digital Marketing Manager.

⛳️ Requirements

• Minimum of 3 years of experience in SEO, PPC, or digital marketing roles.

• Demonstrated experience in managing Google Ads campaigns and SEO strategies.

• Strong grasp of search algorithms, keyword strategies, and conversion optimization.

• Proficient with analytics and reporting tools, including Google Analytics and Google Search Console.

• Data-driven mentality with robust analytical capabilities.

• Excellent communication skills in English, both written and verbal.

• Experience in the hospitality or travel sector is a plus.

• Familiarity with multi-brand or multi-site businesses is advantageous.

• Background in digital marketing agencies is beneficial.

• Google Ads certification or equivalent qualifications is preferred.

• Knowledge of OTA platforms such as Booking.com and Expedia is a plus.

• Must be available to work during EST hours.

🏝️ Benefits

• Fully remote work flexibility.

• Opportunities for international collaboration.

• Chance to lead and optimize digital marketing strategies for various hotel brands.

• Direct influence on revenue through performance marketing.

• Work in a collaborative, innovative organization.

• Commitment to diversity, innovation, and continuous growth.