Senior SEO/GEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and provide strategic guidance for SEO and GEO initiatives with the assistance of the SEO/GEO Manager.

• Enhance organic search performance to achieve partner enrollment goals.

• Perform technical audits, keyword and prompt research, develop metadata, optimize on-page elements, and manage internal/external linking.

• Execute and assess structured data and ensure HTML-to-JSON-LD consistency.

• Establish and sustain entity coverage, knowledge graph grounding, entity signals, and topical authority mapping.

• Monitor and report on AI search visibility metrics, including share of voice, citation rates, brand mentions, sentiment analysis, and competitor displacement.

• Organize content for retrieval through answer-first formatting, semantic chunking, extractable summaries, quotable statistics, and original data.

• Oversee account and partner communications regarding performance, strategy, execution, and organic search expertise.

• Inform stakeholders about AI search developments.

• Collaborate with content teams and subject matter experts on deliverables driven by SEO and GEO.

• Contribute to departmental processes, automation efforts, and repeatable deliverables.

• Utilize AI tools to scale research, analysis, and QA while ensuring human verification of all outputs.

• Partner with content strategists and creative teams to advance integrated SEO and GEO strategies.

• Convert changes in the AI search industry into actionable process updates.

⛳️ Requirements

• Bachelor’s degree or relevant certifications.

• Over 3 years of relevant experience.

• Proven track record in AI search visibility or generative engine optimization.

• Understanding of general marketing strategy and the intersection of organic search with paid media, lifecycle, lead generation, and down-funnel conversion metrics.

• Familiarity with organic channel strategy and best practices for traditional search and AI answer engines.

• Knowledge of technical SEO, content strategy, digital PR, link acquisition, on-page optimization, and AI visibility.

• Proficient in structured data, schema markup, entity SEO, and knowledge graph concepts.

• Ability to identify and resolve crawl, render, and indexing issues, including JavaScript rendering compatibility for AI crawlers.

• Proficient in GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, and AI visibility measurement tools.

• Experience in applied prompt engineering and AI workflows.

• Excellent written and verbal communication skills; capable of presenting to diverse audiences.

• Willingness to travel up to 10%.

• Previous experience in an agency setting preferred.

• Experience in higher education or regulated-vertical marketing preferred.

• Familiarity with HTML, CSS, code structure, and JSON-LD preferred.

• Experience with enterprise or higher education CMS platforms preferred.

• Knowledge of embeddings or vector-similarity analysis preferred.

🏝️ Benefits

• Medical, dental, and vision insurance plans.

• Paid time off.

• Sick leave.

• 401k plan with a full contribution match up to 4%.

• Up to 12 weeks of parental leave, including 6 weeks paid.

• Up to $5,250 annually in tuition reimbursement for continuing education.

• Flexible work environment and schedule.