SEO, GEO Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Lead organic lead generation efforts for designated regions.

• Formulate and implement SEO and Generative Engine Optimization (GEO) strategies to enhance traditional search rankings and visibility in AI/LLM.

• Generate new content and refine existing material for search engines and AI-driven search experiences.

• Create link-building strategies tailored to target regions and work in conjunction with the Outreach Specialist.

• Perform continuous keyword, competitor, and market analysis.

• Assist with local SEO projects and optimize multilingual content for global markets.

• Engage in technical SEO assessments and execute enhancements related to Core Web Vitals, indexing, and overall website performance.

• Track SEO and GEO performance, pinpoint optimization opportunities, and suggest data-informed improvements.

• Utilize AI tools and automation to enhance SEO processes and operational productivity.

• Collaborate with teams in Content, Outreach, Product Marketing, Web, and Regional Marketing to boost organic lead generation and search visibility across international markets.

⛳️ Requirements

• Over 3 years of experience in SEO.

• At least 1 year of practical experience with Generative Engine Optimization (GEO).

• Proven track record of driving organic lead generation for SaaS companies, particularly focused on Get a Demo or Book a Call conversions.

• Hands-on experience with AI tools and Managed Content Platforms (MCPs) for automating SEO workflows.

• In-depth knowledge of link-building tactics for traditional search engines and AI search experiences.

• Strong grasp of SEO content optimization techniques.

• Experience in drafting comprehensive content briefs for copywriters.

• Familiarity with multilingual SEO and international web platforms.

• Proficient in Google Analytics 4, Google Search Console, Ahrefs, Screaming Frog, and other SEO tools.

• Analytical mindset with a keen eye for detail.

• Exceptional communication and teamwork abilities.

• Upper-Intermediate or higher proficiency in English.

🏝️ Benefits

• Defined career progression paths.

• Opportunities for mentorship.

• Continuous learning access.

• Flexible working arrangements.

• Initiatives to promote effective schedule management, productivity, and overall wellbeing.

• Acknowledgment of achievements.

• A culture that values employee input and encourages contributions from the outset.

• An innovative environment that embraces new ideas, cutting-edge technologies, and bold thinking.

• Competitive salary.

• Benefits tailored to support employees and their families.