SEO, Content Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Modify HTML and CMS templates directly to apply on-page SEO best practices, including title tags, meta descriptions, header hierarchy, schema, structured data, internal linking, image alt attributes, and clean URL structure.

• Conduct regular technical SEO health assessments and resolve issues or coordinate appropriate fixes.

• Oversee WordPress-based properties such as the Seeking blog, STNDRDS, and related brands.

• Apply structured data, schema markup, and entity tagging for search engines and AI answer engines.

• Create, edit, and publish blog posts, landing pages, FAQs, category pages, and pillar hubs.

• Manage the editorial calendar for owned channels and ensure alignment with campaigns, product launches, and cultural events.

• Spot content gaps, identify refresh opportunities, and develop topical authority angles to create published assets.

• Formulate entity-driven content strategies for AI-generated answers and citations.

• Conduct keyword research, intent expansion, and competitive analysis using GA4, Search Console, SEMrush, and Ahrefs.

• Enhance content for AI Overviews, Answer Engine Optimization, Generative Engine Optimization, and LLM-powered discovery surfaces.

• Collaborate with external agencies and freelance partners, managing timelines, feedback cycles, deliverables, scope, and quality assurance.

• Monitor and report on KPIs such as organic traffic, rankings, indexation, engagement, and AI-search visibility.

• Convert performance data into priorities for the next cycle and alert internal teams to potential risks.

• Collaborate with Creative, Brand, Product, Legal, Data & Analytics, and other marketing teams.

• Assist with ad hoc organic growth initiatives, including reputation and review monitoring.

⛳️ Requirements

• Practical SEO and content experience at a consumer brand, preferably within a consumer subscription, marketplace, mobile-first, dating, or social platform.

• Published work and quantifiable results showcasing organic growth impact.

• Proficient in HTML and CSS to make direct on-page SEO modifications in a CMS.

• Extensive knowledge of on-page SEO, keyword research, internal linking, crawlability, indexation, page speed, and structured data.

• Excellent writing and editing capabilities across blog, landing page, FAQ, and category content.

• Familiarity with AEO and GEO, including schema markup, structured data, brand-entity strategy, and AI answer engine citations.

• Hands-on experience with GA4, Search Console, and at least one paid SEO tool like SEMrush or Ahrefs.

• Basic understanding of WordPress and light front-end fluency for HTML, CSS, and component-level modifications.

• Daily proficiency with AI tools like ChatGPT, Claude, Cowork, or similar for research, drafting, structuring, and quality assurance.

• Capable of auditing Seeking’s search and AI visibility, pinpointing issues, and implementing quick fixes.

• Ability to meet deadlines, maintain rigorous quality assurance, keep naming and metadata organized, and document work processes.

• SEO & Content Specialist: 2 to 4 years of hands-on experience in SEO, content, or organic growth.

• SEO & Content Strategist: 4 to 7+ years of hands-on experience in SEO and content.

• Strategist-level experience in leading organic growth initiatives, establishing discovery roadmaps, managing editorial calendars, directing agencies, mentoring, and optimizing for zero-click outcomes, featured snippets, AI Overviews, and answer-engine citations.

• Bachelor's degree in marketing, communications, journalism, English, or a related field preferred; equivalent practical experience will be considered.

• Portfolio showcasing published SEO or content work with measurable results.

• Experience managing agency partnerships or day-to-day vendor interactions.

• Experience aiding CMS migrations, especially from WordPress to automated or AI-native publishing stacks.

• Familiarity with structured AEO/GEO programs.

• Exposure to reputation and review programs such as Trustpilot, Glassdoor, and app store reviews.

• Interest in dating, lifestyle, or consumer subscription brands.

🏝️ Benefits

• Performance and outcome-based incentive plan, with profit-sharing linked to demonstrated value creation.

• Comprehensive health, dental, vision, 401(k), and standard benefits package.

• Direct access to the Director, CMO, and Co-CEOs from the outset.

• Clear advancement path to Senior SEO & Content Strategist, Content Lead, or Manager roles as ownership and results expand, evaluated on outcomes rather than tenure.

• Strong candidates will be invited to complete a brief paid take-home exercise.