Senior Website Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the strategy, governance, performance, and continuous development of Veracode.com.

• Lead the transition from WordPress to Webflow, overseeing both the launch and the subsequent stabilization phase.

• Manage the web roadmap and convert business priorities into scalable website experiences.

• Oversee daily website operations, including intake, prioritization, page updates, quality assurance, publishing, troubleshooting, and handling stakeholder requests.

• Utilize GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to track performance and pinpoint optimization needs.

• Uphold content standards, including taxonomy, metadata, redirects, page ownership, review processes, archival procedures, and overall content hygiene.

• Formulate web strategies that integrate AI-driven personalization, SEO, GEO, campaign performance, content experience, and conversion optimization.

• Spearhead the visual and UX evolution, design systems, wireframes/prototypes, and the conversion of Figma designs into Webflow components and templates.

• Guide user journeys and implement AI-driven adaptive experiences alongside A/B testing.

• Manage cookie consent, privacy regulations, data collection standards, accessibility, and compliance measures.

• Enhance Core Web Vitals, site speed, and funnel performance.

• Create regular website performance reporting, dashboards, insights, and recommendations for executive stakeholders.

• Lead technical SEO initiatives, GEO strategies, keyword planning, and content performance evaluations.

• Oversee the Webflow, WordPress, and enterprise CMS infrastructure, including permissions, hosting, and custom coding.

• Manage website release processes, including testing, approvals, rollback planning, documentation, and post-launch monitoring.

• Collaborate with marketing, creative teams, product marketing, demand generation, operations, IT, sales, agencies, and vendors.

• Scope and oversee agency projects, timelines, deliverables, quality assessments, and acceptance criteria.

• Ensure seamless functionality of Marketo forms, lead capture processes, and Salesforce CRM integrations.

• Collect requirements, administer infrastructure, manage CMS operations, create templates and interactive experiences, publish content, and consistently optimize performance.

⛳️ Requirements

• 8–10+ years of experience in web management, digital marketing, or web program management, with a strong focus on strategy, design oversight, and growth.

• Proven experience leading a comprehensive CMS migration for a large B2B site, encompassing redirect mapping, SEO preservation, and tracking validation.

• Strong proficiency with GA4, Google Tag Manager, UTM strategies, SEO and GEO tools (such as SEMrush, Ahrefs, Screaming Frog), and conversion rate optimization (including A/B testing and heatmaps like Hotjar).

• Knowledge of HTML, CSS, JavaScript, PHP, and MySQL.

• Familiarity with frontend technologies, including CSS Grid/Flexbox and animations.

• Understanding of website security, ADA/WCAG compliance, performance optimization, AI personalization, and immersive interactivity.

• Proven project management capabilities, including experience with tools such as Jira and Asana.

• Experience in managing agencies, vendors, and internal development/design teams.

• Strong analytical skills with the ability to present performance, design, and growth metrics to executives.

• Expertise in stakeholder management and cross-functional collaboration.

• Familiarity with Marketo and Salesforce form/CRM integrations.

• Experience with Webflow Enterprise is a plus.

🏝️ Benefits

• Comprehensive benefits package.

• Veracode will never require candidates to pay for their own hardware.