Senior Digital Paid Ad Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid digital advertising strategy for designated segments, audiences, regions, products, and stages of the sales funnel.

• Convert business objectives, pipeline goals, and go-to-market strategies into comprehensive paid media plans that encompass audience targeting, investment levels, channel selection, messaging, timing, and success metrics.

• Create cohesive paid media strategies focused on awareness, demand generation, account engagement, opportunity acceleration, and customer expansion initiatives.

• Advise on channel and budget distribution based on account potential, audience quality, intent, conversion rates, pipeline contributions, and overall efficiency.

• Identify and prioritize target accounts and buying groups for paid activation in collaboration with ABM, Sales, SDR, and Demand Generation leaders.

• Oversee account-based advertising efforts on platforms such as LinkedIn, Influ2, or similar services, as well as display, retargeting, and other paid channels.

• Manage the complete campaign execution process, including briefs, audience configuration, creative needs, build, quality assurance, launch, monitoring, optimization, and reporting.

• Develop and oversee campaigns across paid social, search, display, retargeting, programmatic, partner, and account-based channels.

• Collaborate with Content, Product Marketing, ABM, and Creative teams to design and test advertisements, landing pages, offers, proof points, and calls to action.

• Set up testing roadmaps that cover audience, creative, messaging, offers, placements, bid strategies, landing pages, cadence, and conversion experiences.

• Track performance and modify bids, budgets, targeting parameters, placements, frequency, creative rotations, and campaign sequencing as necessary.

• Establish and manage paid media KPIs, attribution methodologies, reporting, and pipeline measurement.

• Collaborate with Marketing Operations and Revenue Operations to ensure effective campaign setup, UTM standards, Salesforce attribution, account matching, and lifecycle tracking.

• Analyze paid media, account engagement, funnel, and pipeline data to uncover trends, gaps, anomalies, and opportunities.

• Oversee operations related to paid media platforms, including audience and campaign governance, tracking, consent management, attribution, and operational workflows.

• Leverage AI and emerging technologies to enhance audience research, creative iterations, troubleshooting, reporting, and overall productivity.

• Lead cross-functional paid media initiatives and effectively communicate plans, risks, results, and recommendations to stakeholders.

• Mentor colleagues and enhance paid media, testing, measurement, and operational best practices throughout the Marketing team.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing role.

• Demonstrated success in managing paid digital strategy and execution across various channels, resulting in measurable pipeline or revenue growth.

• Extensive hands-on experience with LinkedIn Campaign Manager, Google Ads or similar search platforms, display or programmatic platforms, and account-based advertising tools.

• Proven track record in developing paid media plans that span funnel stages, target segments, buying groups, regions, and account tiers.

• Established ability to manage budgets, forecast expenditures, allocate investments, and make data-informed decisions.

• Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation.

• Experience in designing and executing structured experiments across audience, creative, messaging, offers, landing pages, and channel mix.

• Strong proficiency in campaign tracking, UTM standards, Salesforce or CRM campaign frameworks, attribution, and performance reporting.

• Experience collaborating with Marketing Operations, Demand Generation, ABM, Sales, SDRs, Product Marketing, Content, and Creative teams.

• Excellent analytical skills and comfort when working with paid media, funnel, account engagement, conversion, and pipeline data.

• Ability to simplify complex or technical topics into applicable paid advertising concepts and audience-specific messaging.

• Highly organized with the capacity to manage multiple campaigns, audiences, budgets, stakeholders, and timelines effectively.

• Exceptional written and verbal communication skills.

• Ability to work independently, establish order in a dynamic environment, and influence others without direct authority.

• Keen attention to detail and sound judgment regarding brand integrity, compliance, data quality, and operational efficiency.

• Preferred: experience in cybersecurity, DevSecOps, cloud security, or other highly technical B2B SaaS fields.

• Preferred: familiarity with Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, Pardot, Marketo, HubSpot, Tableau, Power BI, Looker, or AI and automation tools.

🏝️ Benefits

• Equity package in the form of stock options for all full-time roles.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Career development opportunities.

• Inclusive and collaborative work culture.

• Remote and hybrid work options based on role and location.

• Up to 10% travel for internal offsites, industry events, and team alignment; job-related travel expenses are reviewed and approved by the manager.