Senior Website Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop a performance-oriented strategy and quarterly roadmap for about.gitlab.com, aligning it with pipeline and self-serve trial objectives.

• Collaborate with Marketing leadership and stakeholders to ensure coherence in the website strategy.

• Establish the experimentation roadmap and oversee the optimization program in partnership with UX Design.

• Manage the production of launch pages for significant product releases and events, from scheduling and briefing through to launch readiness and post-launch evaluation.

• Provide guidance on information architecture and content governance.

• Advocate for content contributors in the CMS roadmap and integrate AI into workflows with appropriate human oversight.

• Work alongside localization content managers to ensure that insights are effectively shared between English and localized versions of the site.

• Determine success metrics, which include conversion rates, site-sourced pipeline, testing velocity, win rates, and timely launches.

• Update Marketing leadership on progress.

• Lead a dedicated team comprising UX design, technical SEO, AEO, marketing analytics, content, paid media, and campaign specialists, collaborating closely with Marketing Engineering.

⛳️ Requirements

• Proven experience in owning the strategy for a high-traffic B2B SaaS website, particularly one with diverse audiences and contributors.

• A successful history of establishing an experimentation roadmap and executing a program that achieved measurable increases in conversion or pipeline.

• Experience in managing website launches that involve design, content, product marketing, and engineering teams.

• Expertise in translating analytics, research, and A/B test outcomes into clear priorities.

• Capability to lead through influence and cultivate credibility with designers, engineers, and marketers.

• Technical understanding of modern websites and content management systems; production coding is not necessary.

• Interest in AI and experience applying it to enhance content or web workflows.

• Proficient in clear, concise asynchronous communication and adaptive to GitLab's remote-first, handbook-driven culture.

• Bonus: Experience in marketing to developers, managing localized websites, or working with technical SEO and AEO.

🏝️ Benefits

• Comprehensive benefits to support your health, financial stability, and overall well-being.

• Flexible Paid Time Off policies.

• Access to Team Member Resource Groups.

• Equity Compensation and Employee Stock Purchase Plan.

• Growth and Development Fund for professional advancement.

• Parental Leave to support family needs.