Senior VSL Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships that enhance retention, renewals, and referrals.

• Proactively recognize and address account risks and opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account configurations, and creative testing.

• Track daily performance against cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns to identify areas where modifications are likely to boost results.

• Create structured testing methodologies across audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimentation.

• Leverage performance data to formulate new creative and messaging hypotheses.

• Work collaboratively with video editors, providing clear creative guidance.

• Utilize AI tools to expedite research and copy creation while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Experience in concurrently managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to manage campaigns towards specific performance objectives while facilitating client retention.

• Strong direct-response copywriting capabilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, including hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Exceptional communication, organizational, analytical, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus opportunities.