Senior VSL Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic contact.

• Conduct bi-weekly client meetings focusing on performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic choices.

• Cultivate client relationships to foster retention, renewals, and referrals.

• Recognize and mitigate account risks and opportunities.

• Create, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify opportunities for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative hypotheses and messaging insights based on performance data.

• Collaborate with video editors and offer creative guidance.

• Utilize AI tools to expedite research and copy creation.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations while maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to drive campaigns towards set performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Knowledge in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Previous work in a performance marketing agency.

• Preferred: Experience with direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.