Senior User Acquisition, Performance Marketing Manager – Mobile Apps

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of the daily management and enhancement of paid user acquisition campaigns across various mobile acquisition channels.

• Oversee and expand campaigns for Android Utility Apps and Mobile Games in Tier-1, Tier-2, and global markets.

• Collaborate with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360, and other DSPs/media partners.

• Experiment with new traffic sources, publishers, DSPs, OEMs, CTV providers, and performance partners.

• Assess channels based on traffic quality, CPI/CPA, retention, monetization, and ROAS.

• Create CTV user acquisition strategies, pinpoint relevant CTV networks, DSPs, and media partners.

• Plan, initiate, and enhance CTV campaigns with attribution and performance evaluation.

• Discover emerging acquisition channels and devise structured testing plans.

• Track and refine CPI, CPA, ROAS, ARPU, LTV, retention, and payback periods.

• Analyze performance metrics by country, campaign, creative, publisher, network, device, and audience.

• Utilize Singular, AppsFlyer, or Adjust to assess campaign performance and traffic quality.

• Partner with data and analytics teams to uncover trends, anomalies, and optimization opportunities.

• Generate performance reports and convert data into actionable insights.

• Manage substantial monthly acquisition budgets and allocate spending based on performance.

• Establish, validate, and scale processes for new channels and campaigns.

• Make budget allocation decisions based on real-time performance and unit economics.

• Negotiate with media partners and external traffic providers.

• Collaborate with creative teams on video, static, and UGC-style advertising creatives.

• Evaluate creative performance and offer data-driven feedback.

• Work together with Product and Monetization teams to enhance conversion, retention, and monetization.

⛳️ Requirements

• 5+ years of practical User Acquisition / Performance Marketing experience in mobile applications.

• Proven expertise in acquiring users for Android mobile applications.

• Extensive experience with Utility Apps, Mobile Games, or advertising-monetized mobile products.

• Verified experience managing and scaling significant UA budgets.

• Strong hands-on experience with various paid acquisition channels.

• Experience with Google Ads and at least 2-3 additional mobile acquisition platforms/networks.

• Comprehensive understanding of mobile attribution and MMPs such as Singular, AppsFlyer, or Adjust.

• Excellent analytical skills and the capability to make decisions based on campaign-level and user-level data.

• In-depth knowledge of CPI, CPA, ROAS, ARPU, LTV, retention, and payback.

• Experience in international markets, especially the US and other Tier-1 markets.

• Proficient in Excel / Google Sheets and capable of handling large volumes of performance data.

• Ability to independently identify opportunities, initiate tests, and scale successful campaigns.

• Strong communication and negotiation skills when engaging with media partners and traffic providers.

• Comfortable in a fast-paced environment where testing and execution speed are vital.

• Direct experience purchasing CTV traffic for mobile apps is a plus.

• Familiarity with CTV networks, DSPs, or programmatic media buying is advantageous.

• Experience with Utility Apps primarily monetized through advertising is beneficial.

• Knowledge of Google Ads App Campaigns and large-scale Android acquisition is an advantage.

• Familiarity with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen, or similar networks/DSPs is a plus.

• Experience with OEM/pre-install/alternative distribution channels is a plus.

• Experience negotiating directly with publishers, media companies, and performance marketing partners is beneficial.

• Experience with fraud detection and traffic-quality analysis is an advantage.

• Familiarity with ad monetization data, including AdMob, AppLovin MAX, or other mediation platforms, is a plus.

• Experience running campaigns based on D1/D7/D30 ROAS and payback targets is an advantage.

• Experience building new acquisition channels from initial testing through significant scaling is a plus.

🏝️ Benefits

• Opportunity to advance in an innovative environment.

• Consideration for suitable future job opportunities within the talent pool.

• Applications may be shared with partners to identify suitable job opportunities.