Senior Marketing Campaign Manager

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Take ownership of the complete marketing funnel, from generating awareness to handing off qualified leads to the sales team.

• Create and implement integrated marketing campaigns that align with business goals and meet audience requirements.

• Convert product positioning and messaging into engaging campaign narratives.

• Direct outbound email initiatives, nurture programs, newsletters, and product announcements.

• Formulate segmentation strategies and enhance email performance utilizing A/B testing and analytics.

• Evaluate campaign performance and offer insights to boost pipeline generation and impact.

• Review lead scoring and assess content effectiveness.

• Collaborate with RevOps to enhance attribution and reporting methods.

• Work alongside Product Marketing, Content, Events, and Sales teams to ensure cohesive messaging and campaign consistency.

• Implement marketing technology advancements to enhance campaign outcomes.

• Team up with Marketing Ops to guarantee precise tracking in HubSpot, Salesforce, and Gong.

• Assist in documenting processes and driving improvements.

⛳️ Requirements

• At least 8 years of marketing experience, including roughly 4 years dedicated to campaign management and email marketing.

• Proven background in utilizing ABM technology such as 6Sense, Common Room, or similar platforms.

• Experience in B2B SaaS is mandatory; HR Tech expertise is preferred.

• Strong comprehension of omnichannel marketing, segmentation, automation, and personalization strategies.

• Exceptional writing abilities for concise, value-driven, audience-specific messaging.

• Capability to plan, prioritize, and oversee multiple projects in a dynamic, deadline-oriented setting.

• Proficient in collaborating effectively with cross-functional teams.

• Data-informed decision-making based on marketing trends, KPIs, and stakeholder input.

• Familiarity with best practices in conversion rate optimization.

• Skilled in using Google Analytics, HubSpot, and Salesforce.

• Experience with tools such as 6Sense, Gong, Outreach, WordPress, Asana, or similar applications.

• Bachelor’s degree in business, marketing, or a related communications field, or equivalent professional experience.

• Ability to work autonomously, manage various priorities, tackle complex challenges, adapt swiftly, and proactively drive initiatives.

• Knowledge of email compliance regulations, including CAN-SPAM and GDPR.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans.

• Options for Flexible Spending Accounts (FSA) or Health Savings Accounts (HSA).

• 401(k) plan with matching contributions.

• Paid leave for illness, disability, or parental duties.

• #Allin Shares Program.

• Unlimited Paid Time Off (PTO).

• Company-paid holidays.

• Day off for birthdays.

• Closure during the week of July 4th and the December holiday week.

• Half-day summer Fridays and half-day on the first Friday of each month.

• 8 hours of volunteer time.

• Employee referral bonuses.

• Employee assistance program.

• Remote work setting.

• Opportunities for professional and personal development.

• Training for onboarding, management, leadership, and industry-specific topics.