Integrated Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and spearhead integrated campaigns and events tailored to various customer segments.

• Develop processes that connect digital, events, content, and ABM channels to create seamless buyer journeys.

• Convert business objectives such as pipeline targets, account lists, and product launches into actionable campaign and event activities.

• Assist with field events, trade shows, regional gatherings, and webinar series from conceptualization and goal-setting to promotion, on-site activation, and post-event follow-up.

• Design and execute digital nurture streams, webinar series, account-based engagement initiatives, and innovative activations.

• Collaborate with Sales to ensure program alignment with territory and account-specific objectives.

• Enhance programs through lead scoring, attribution models, and ROI reporting.

• Work in partnership with Global Marketing to ensure campaigns and events align with company-wide, segment, and industry strategies.

• Oversee agency partners, freelancers, and internal creative and content resources to ensure timely and budget-conscious program delivery.

• Promote continuous improvement via post-campaign and post-event analysis, stakeholder feedback, and data-driven optimization.

• Collaborate closely with Sales, Content Marketing, Marketing Operations, Demand Generation, and other cross-functional partners.

• Individual contributor position with potential opportunities for future advancement into a leadership role overseeing a small team.

⛳️ Requirements

• Solid understanding of B2B sales cycles and purchasing processes.

• Proven experience in creating and scaling integrated campaign programs that cover digital, events, content, and ABM channels.

• Strong analytical abilities and a data-driven mindset for optimizing campaigns and events as well as measuring attribution.

• Established track record of contributing to sales objectives through integrated marketing and event initiatives.

• Capability to independently design and manage programs, translating objectives into actionable plans.

• Excellent project management skills for handling complex, multi-channel campaigns and events concurrently.

• Ability to thrive in ambiguous and fast-paced, evolving environments.

• 5–7 years of experience in B2B marketing, with a diverse skill set across integrated campaigns, event marketing, and demand generation (preferred).

• Experience in marketing complex technical or data-intensive products/services to enterprise clients (preferred).

• Proven ability to manage an events calendar or program from start to finish (preferred).

• Familiarity with account-based marketing strategies and platforms (preferred).

• Experience in growth-stage technology or service companies (preferred).

• Proficiency with marketing automation and campaign operations tools like Marketo, HubSpot, or Salesforce, along with a comprehension of lead lifecycle management (preferred).

• Previous informal experience mentoring or coordinating junior marketers or contractors (preferred).

🏝️ Benefits

• Bonus potential

• Inclusive benefits

• Wellness programs

• Perks

• Competitive total compensation

• Equal Opportunity Employer