Senior Performance Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of the paid acquisition strategy and its execution across various paid channels, starting with SEM and paid social, and expanding into CTV, paid sponsorships, and other new channels.

• Oversee the allocation, pacing, and reallocation of the paid media budget.

• Manage campaigns from start to finish: including strategy development, execution, optimization, analysis, and reporting.

• Enhance account performance through keyword optimization, ad copy experimentation, campaign structure enhancements, and bid strategy adjustments.

• Implement testing across ad copy, creative formats, target audiences, and landing pages.

• Collaborate with product and design teams to boost landing page and funnel conversion rates.

• Monitor performance against metrics such as CAC, LTV:CAC, CPA, and ROAS targets.

• Link paid advertising expenditures to registrations, trial initiations, and new customer revenue.

• Analyze audience and placement data to uncover opportunities and eliminate inefficient segments.

• Provide weekly reports on paid performance and testing outcomes, translating insights into actionable next steps.

• Work closely with the data team on attribution, tracking, and conversion metrics.

• Assess and manage agencies, vendors, and tools effectively.

• Adapt the acquisition roadmap based on performance data, seasonal trends, competitive changes, and audience insights.

• Collaborate directly with the Head of Growth and engage with data, product, lifecycle, and creative teams.

⛳️ Requirements

• A minimum of 6 years in performance marketing or paid acquisition, with significant experience in a consumer/B2C setting.

• Hands-on experience with Google Ads and paid social, particularly with Meta.

• Familiarity with platforms such as Reddit, LinkedIn, YouTube, or TikTok is advantageous.

• Proven experience managing a paid budget of at least $1 million per year while achieving efficiency targets.

• Strong analytical abilities and the capacity to extract data from BI or warehouse systems.

• Proficiency in creating independent performance reports.

• Understanding of attribution, incrementality, and measurement challenges.

• Experience with subscription or freemium business models.

• Comfortable focusing on optimizing downstream revenue rather than merely lead volume.

• Demonstrated instincts in conversion rate optimization (CRO) and experience collaborating on landing page and funnel testing.

• Excellent written communication skills for articulating performance and trade-offs to leadership.

• Ability to operate effectively in a small, agile team while establishing personal priorities.

🏝️ Benefits

• Equity

• Performance-Based Bonus

• An inclusive and diverse culture

• Reasonable accommodations throughout the recruitment process