Senior User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate the performance of Modo Casino, Modo Boxes, and forthcoming product launches to gauge current metrics.

• Analyze channel effectiveness and pinpoint opportunities for expansion.

• Oversee user acquisition efforts across platforms such as Facebook, Instagram, Snapchat, TikTok, Google Ads, demand-side platforms, connected TV, and radio/podcasts.

• Take ownership of Google Search campaigns from inception to reporting.

• Generate ad creatives utilizing AI tools like Higgsfield.

• Employ Claude for analysis, reporting, copy creation, and workflow development.

• Track CPI, CPA, LTV, and ROI while managing acquisition budgets.

• Experiment with creatives, landing pages, and targeting, responding to performance insights.

• Discover new channels and tools to enhance the acquisition strategy.

• Collaborate with marketing, product, and analytics teams.

• Deliver results and recommendations to stakeholders.

• Integrate AI tools that enhance team productivity.

⛳️ Requirements

• Over 3 years of experience in managing and optimizing user acquisition campaigns.

• Ideally possess experience in mobile gaming or social casino.

• Proven track record of running Google Search campaigns at scale with measurable outcomes.

• Familiar with AI tools such as Higgsfield or similar creative applications, as well as Claude or comparable AI assistants.

• Knowledge of attribution and analytics platforms including Google Analytics, AppsFlyer, Adjust, or Singular.

• Capable of translating data into actionable insights and articulating them effectively.

• Able to work autonomously while juggling multiple projects in a dynamic startup setting.

• Experience with paid social, programmatic, or affiliate acquisition channels is an advantage.

• Understanding of the social casino landscape and player behavior is a plus.

• Must have legal authorization to work in the location where the position is based.

• Required to disclose any restrictive covenant agreements that may affect the ability to fulfill the role.

🏝️ Benefits

• Utilization of AI-assisted recruitment tools for skills matching, assessments, and interview note-taking.

• An equal opportunity employer dedicated to diversity and inclusion.