B2B Growth Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Continuously research the market in the United States and Canada to identify new growth and demand generation opportunities.

• Identify industries, segments, accounts, trends, and market signals that could evolve into business opportunities.

• Execute Demand Generation campaigns, including outbound, inbound, and ABM, from audience building to results measurement.

• Actively prospect using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, and other Sales Intelligence tools.

• Research target accounts, identify decision-makers, create lists, enrich contacts, and develop personalized messaging.

• Identify events, conferences, communities, partnerships, and strategic spaces to generate positioning and business opportunities.

• Evaluate participation opportunities considering objectives, audience, investment, generated opportunities, pipeline, and expected ROI.

• Work on positioning Heinsohn in the United States and Canada.

• Utilize AI daily for market research, opportunity identification, prospecting, personalization, content creation, automation, and analysis.

• Create and test automations, workflows, and processes supported by AI.

• Execute and optimize campaigns and workflows directly in HubSpot.

• Experiment with audiences, messaging, channels, tools, and tactics while measuring results.

• Collaborate with the Sales team to convert insights into actions and validate the quality of SQLs.

• Work with the agency in the United States, monitoring their actions and results.

• Measure generated SQLs, influenced pipeline, new opportunities, investment efficiency, and ROI.

⛳️ Requirements

• 2–4 years of experience in Growth Marketing, Demand Generation, B2B Marketing, SDR/BDR, Business Development, or related roles.

• Hands-on experience in B2B demand generation, ideally in technology, software, or services.

• A highly hands-on, autonomous profile with a hunter mentality.

• Genuine curiosity for researching markets and discovering new opportunities.

• Strong commercial orientation and understanding of pipeline, conversion, and ROI.

• Experience using CRM, automation, and prospecting tools.

• Practical experience with HubSpot, LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools.

• Advanced use of Artificial Intelligence is essential, with concrete examples of how it is utilized for research, prospecting, automation, analysis, and generating better results.

• Ability to learn and test new tools quickly.

• Analytical capabilities and results-oriented mindset.

• Proficient in English at C1 level or higher, both spoken and written.

• A plus: previous experience as an SDR, BDR, or in Business Development and/or experience generating demand for the U.S. or Canadian market.

🏝️ Benefits

• 100% remote work from any country in LATAM.

• Opportunity to work on international projects with multicultural teams.

• A culture that promotes professional development and continuous learning.

• Spaces for innovation, well-being, and professional growth.

• 20% variable compensation based on results.