Growth Designer – Social Ads, ASO

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Act as the main creative point of contact between the Design team and the User Acquisition/Marketing teams.

• Analyze weekly performance metrics such as CTR, IPM, CPI, and ROAS in collaboration with UA managers.

• Convert quantitative data and user insights into creative briefs and design adjustments.

• Create, edit, and animate native 9:16 video advertisements, swipeable image carousels, and static image formats.

• Serve as the internal authority on TikTok trends, sounds, effects, and visual styles.

• Acquire stock footage and b-roll for scalable creative resources.

• Enhance social creatives to meet technical specifications and safe zones, including 1080x1920 formats.

• Generate variations of hooks, CTAs, text overlays, pacing, layouts, and copy for A/B testing purposes.

• Design and update screenshot galleries and feature/promo videos for the Apple App Store and Google Play Store.

• Produce visual assets aimed at boosting page view-to-install conversion rates.

• Facilitate native visual A/B testing through Apple Product Page Optimization and Google Play Console.

• Localize storefront assets for various global markets and languages, ensuring cultural relevance and brand consistency.

⛳️ Requirements

• Minimum of 3 years of experience in digital design, motion graphics, or performance marketing.

• A portfolio that highlights video advertisements and high-performing static/carousel designs for paid social platforms, as well as mobile app store assets.

• Proficient in both written and spoken English.

• Expertise in motion/video editing and static design.

• Strong, intuitive grasp of TikTok and other leading social advertising platforms.

• Knowledge of or eagerness to learn generative AI tools for image and video production is highly desirable.

• Familiarity with Apple App Store and Google Play design guidelines, safe zones, and technical specifications for app previews and screenshots.

• Comfortable utilizing marketing dashboards and performance data to inform design choices.

• Capable of articulating design rationale, managing projects with quick turnaround times, and adapting based on ad performance.

🏝️ Benefits

• Part-time B2B engagement, billed on an hourly basis.