Senior Growth Consultant – ASO

This is a fully remote position, open to applicants in Poland.

📋 Description

• Report directly to the Growth Lead while collaborating closely with key clients.

• Oversee client projects and provide mentorship to team members.

• Spearhead ASO and CRO-focused strategies for international clients across various markets and languages.

• Assist ASO clients in strategic planning and roadmap development for multiple markets and languages.

• Implement experimentation methodologies to enhance app campaign performance utilizing ASO and CRO principles.

• Direct keyword optimization initiatives to boost app discoverability in global markets and languages.

• Employ creative testing methodologies to enhance app store assets.

• Mentor Growth Managers in cultivating analytical and strategic skills, as well as data-driven decision-making.

• Create and refine client strategies based on user behavior, app store dynamics, and growth experimentation.

• Expand Phiture’s presence in the mobile marketing sector, particularly in ASO.

• Ensure the consistent delivery of high-quality services and solutions.

• Stay updated on industry trends and best practices, integrating them into pod strategies.

⛳️ Requirements

• A minimum of 3 years of experience in ASO or related fields, including CRO, performance marketing, or experiment-driven mobile growth.

• Comprehensive knowledge of ASO and mobile marketing, particularly in performance marketing.

• Proven expertise in experimentation, hypothesis testing, and user behavior analysis.

• Strong research capabilities and critical thinking skills with a data-driven approach.

• A sense of curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already knowledgeable.

• Excellent client management abilities in an agency context.

• Proficient spoken and written English skills.

• Experience with Apple Ads or performance marketing based on CAC:LTV is preferred.

• Familiarity with lifecycle marketing or funnel optimization is preferred.

• Knowledge of A/B testing tools or experimentation platforms, including Optimizely, Google Optimize, Hotjar, or VWO, is preferred.

🏝️ Benefits

• Fixed-term engagement lasting approximately 10–12 months.

• Work within a global team environment.

• Receive mentorship and professional development by guiding Growth Managers and enhancing analytical and strategic skills.