Senior Strategist, TikTok

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Serve as the primary strategist for assigned TikTok Shop client accounts.

• Take ownership of each client's strategic 12-month roadmap.

• Collaborate with Account Managers and specialist teams to ensure client success.

• Conduct brand discovery and catalog audits on TikTok, Amazon, and DTC platforms.

• Choose Hero Products based on margin economics, content demonstrability, inventory depth, affiliate commission capacity, compliance risks, cross-channel demand, and channel suitability.

• Enhance product listings, including titles, descriptions, attributes, images, variation structures, bundles, pricing, and parity.

• Review compliance and shop health regularly.

• Establish quarterly milestones and manage 90-day scale-gate reviews.

• Suggest expansion or optimization based on performance metrics.

• Monitor GMV, ROAS, contribution margin, AOV, and creator efficiency.

• Provide briefings to Sampling and Affiliate teams on creator strategies and product priorities.

• Assist with creator seeding and affiliate launches.

• Lead kickoff calls, quarterly business reviews, and presentations for 90-day reviews.

• Document decisions and share insights related to products and clients with internal teams.

• Make strategic decisions, delegate to specialists when suitable, and directly execute tasks as necessary.

⛳️ Requirements

• Minimum of 3 years of experience in e-commerce strategy, channel operations, or growth strategy.

• Hands-on experience with TikTok Shop, social commerce, or creator-led marketing.

• Proven ability to audit product catalogs and make go/no-go decisions based on profitability criteria.

• Experience in optimizing product listings, SEO/keyword strategy, or conducting pricing analysis.

• Proficient in analyzing financial data, such as margins, commission structures, contribution margin, and ROAS.

• At least 2 years in a client-facing role, ideally managing small to medium-sized brands.

• Strong written and spoken English proficiency.

• Background in affiliate marketing or creator economics is advantageous.

• Experience managing accounts on Amazon, Shopify, Walmart, or Target is a plus.

• Familiarity with TikTok Ads Manager, Amazon Advertising, Google, or Meta is beneficial.

• Experience with consumer brands, CPG, beauty, or DTC products is a plus.

• Exposure to SQL, data-analytics tools, or business intelligence platforms is an advantage.

• Previous experience in a fast-paced startup environment is a plus.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity, inclusion, and belonging.

• PJ contract arrangement.