Senior Strategist – Strategy Lead, Contract

atInstrumentRemoteUS flagUnited StatesFreelanceStrategySenior$61 – $102/hour

Posted Sep 4

This is a fully remote position, open to applicants in United States.

📋 Description

• Create strategic narratives for integrated marketing initiatives and social media content.

• Convert business objectives, audience insights, and campaign strategies into actionable creative guidance.

• Collaborate with strategy, design, motion, and production teams throughout the concept development and execution phases.

• Link social executions to cohesive campaign concepts and overarching marketing objectives.

• Distill complex information into briefs, frameworks, presentations, and creative direction.

• Showcase strategic thinking and address feedback from clients and internal teams.

• Manage multiple business lines, adjusting to evolving priorities and fast-paced workflows.

• Align audience insights, campaign narratives, creative concepts, and final outputs.

• Transform brand narratives into campaign platforms, creative briefs, and channel-specific strategies.

• Provide direction for brand anthems, podcasts, social campaigns, and content focused on performance.

• Integrate brand storytelling with audience journeys, channel behaviors, and marketing objectives.

• Ensure strategic clarity and cohesion from the initial concept through to execution.


⛳️ Requirements

• Extensive strategy experience in an agency, brand, or similarly fast-paced creative setting.

• Strong foundation in marketing and campaign strategy, especially within social and digital platforms.

• Proven experience in developing mid- and lower-funnel content that connects creative storytelling with audience actions or business objectives.

• Exceptional synthesis and storytelling abilities.

• Robust creative instincts with experience collaborating alongside design, motion, and other creative fields.

• Proficient in managing multiple workstreams and working with both internal teams and client stakeholders.

• Strong skills in presentation, communication, and facilitation.

• Capability to work independently, prioritize tasks efficiently, and navigate uncertain situations.

• Interest in emerging technology and AI, with a thoughtful perspective on their strategic and creative uses.

• For Strategy Lead: Proven experience in overseeing strategy for complex projects, building trust with senior client stakeholders, guiding multidisciplinary teams, and maintaining a cohesive strategic direction across interconnected workstreams.


🏝️ Benefits

• Benefits may be available in accordance with applicable law and company policy, including eligibility based on hours worked and duration of assignment.

• Contract pay adjusted by regional cost-of-living ranges (US1 +15%, US2 +7.5%, US3 Base).

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