Strategy Consultant – Mid-Level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist clients and technical teams in the planning and design of campaigns and customer journeys.

• Engage in CRM and Marketing Automation projects, emphasizing strategy and performance.

• Conduct research on benchmarks, lead brainstorming sessions, and create concepts and narratives for campaigns and journeys.

• Develop campaign and journey strategies in Miro, detailing flows, objectives, and audience segmentation.

• Draft briefs and review copy, layouts, and campaign materials to ensure they align with strategic goals.

• Evaluate the performance and best practices of current journeys, suggesting optimizations, A/B tests, and subsequent steps.

• Facilitate discovery, consulting, and brainstorming sessions with clients.

• Assist in the creation, planning, and prioritization of roadmaps.

• Provide support to clients and development teams throughout the implementation process.

• Aid in the development of workflows, documentation, templates, sales presentations, and project materials for CRM Strategy initiatives.

• Mentor and guide interns, trainees, and junior analysts during onboarding.

• Contribute to sales and partnership initiatives by developing case studies and presentations.

⛳️ Requirements

• A Bachelor’s or postgraduate degree, ideally in Marketing, Communications, Business Administration, Design, or a related field; or 6+ years of experience in marketing roles.

• Minimum of 4 years of experience in marketing, planning, and/or strategy projects.

• At least 2 years of experience in CRM Marketing projects, including automation and/or individual campaigns.

• Familiarity with Salesforce Marketing Cloud or comparable automation tools.

• Experience with email, SMS, push notifications, and/or WhatsApp communications.

• Outstanding verbal and written communication skills.

• A comprehensive understanding of business and marketing along with strong listening skills.

• Capability to interpret implicit needs, identify clients’ core pain points and requirements, and propose actionable strategies.

• Intermediate to advanced proficiency in English.

• Advanced proficiency in Spanish.

• Preferred: experience with Google Analytics, Datorama, Power BI, or Data Studio, including the creation of reporting presentations.

• Preferred: knowledge of digital marketing channels, including content, social media, paid media, websites, blogs, and digital products.

• Preferred: experience with CRM or Inbound Marketing campaigns, HTML, basic SQL, or other technical aspects of automation.

• Preferred: experience in large-enterprise digital projects involving agencies or consultancies.

🏝️ Benefits

• Flexible work arrangements, offering remote and hybrid options based on location.

• Opportunities for international mobility.

• Professional development programs available.

• Access to state-of-the-art tools, training, and industry experts.

• Competitive compensation package.