Senior Strategist, Product Adoption

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Sales Enablement to establish and develop the foundational onboarding journey for new agencies and producers.

• Take ownership of the onboarding journey for agents lacking a dedicated sales representative and create/test additional welcome content.

• Create standardized outreach and tools for BDs/AOMs that support agent onboarding.

• Identify ways to enhance the new agent experience and eliminate obstacles to quoting and production.

• Test agency/producer goal-setting initiatives, including expectations, targets, training, and incentives.

• Manage and evolve new agent training, materials, presentations, job aids, and tools.

• Plan, build, implement, assess, and refine state product rollout strategies across teaser, launch, and agency challenge campaigns.

• Develop automated early-warning, escalation, and mitigation strategies for underperforming agencies/producers.

• Create and oversee recognition campaigns for agencies and producers achieving early success.

• Act as a subject matter expert and presenter for live and on-demand training for new agents.

• Monitor agency onboarding and state rollout outcomes, highlighting opportunities to enhance agent experience and production results.

• Report directly to the Director of Agency Sales Engagement Strategy.

⛳️ Requirements

• 7+ years of experience in marketing, communications, or sales strategy.

• Bachelor's degree in business, marketing, communications, or a related discipline.

• Strong executive communication skills, including writing, influencing, persuading, and presenting.

• Excellent ability to collaborate and build relationships with internal stakeholders, from corporate headquarters to regional and individual office locations.

• Proven success in developing and translating sales strategies into tangible results.

• Keen attention to detail and the ability to adapt to ongoing changes.

• Currently, GEICO will not sponsor a new applicant for employment authorization for this role.

🏝️ Benefits

• Opportunity to work in available office space at a regional GEICO office, though not mandatory.

• Travel required up to 5% for events and sales conferences.

• Personalized development programs.

• Mentorship opportunities.

• Certification assistance.

• An inclusive and collaborative culture grounded in shared success.

• Competitive compensation, benefits, and flexibility to support your well-being and future.

• Reasonable accommodations for qualified individuals with disabilities.