Senior Strategist, Paid Search – DTC

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead search strategy, implementation, and thought leadership for a diverse portfolio of clients.

• Develop paid search strategies and conduct regular audits across Google, Microsoft, and Yahoo platforms.

• Execute campaign setups, manage pacing, and implement optimization strategies.

• Carry out keyword research, craft ad copy, optimize campaigns, and set bidding strategies.

• Conduct quality assurance for campaign setups, modifications, landing pages, URL tags, campaign configurations, and measurement analyses.

• Advise clients and teams on feed management utilizing platforms like Feedonomics and Shopify.

• Offer performance insights and optimization suggestions using comprehensive data sets and analytical tools.

• Discover, evaluate, and scale innovative methodologies, automation prospects, and AI applications.

• Work collaboratively with client partnership, creative, growth, and activation teams.

• Convert intricate search strategies into persuasive campaign proposals.

• Uphold best practices in media planning, forecasting, budgeting, setup, learning agendas, and performance evaluation.

• Build and nurture client relationships, serving as a trusted advisor in search and digital marketing.

• Assist in new business initiatives and presentations through platform audits and strategic recommendations.

⛳️ Requirements

• 4–6 years of demonstrated experience in creating paid search media plans and strategic presentations.

• Experience in contributing to new business pitches.

• Capacity to anticipate client needs, team dynamics, and agency requirements, delivering proactive solutions.

• Expertise in research platforms, paid search tools, and analytics dashboards.

• Certifications in digital marketing and/or paid search media strategy are advantageous.

• All candidates receiving an offer must successfully pass a background check.

🏝️ Benefits

• Remote-first work environment designed for flexibility and connectivity.

• Comprehensive medical, dental, and vision coverage.

• Generous retirement plan.

• Thoughtful parental leave and reintegration program.

• Flexible Time Off policy.

• Opportunities for sabbaticals.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Continuous learning and development opportunities.

• Commitment to transparent DEIB practices and an inclusive workplace.