Performance Marketing Manager – Paid Social

This is a fully remote position, open to applicants in Germany.

📋 Description

• Overseeing the daily operations of multiple Meta accounts, which includes managing budgets, bidding strategies, account structures, and setups in line with naming conventions.

• Creating and consistently applying a well-defined testing and scaling framework.

• Collaborating with the Creative Strategist to experiment with new concepts and approaches.

• Identifying successful ads and scaling their performance.

• Managing campaigns based on the ratio of Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLV).

• Ensuring the integrity of tracking and data quality across the Pixel, CAPI, and event configurations.

• Briefing and approving creative materials.

• Providing weekly and monthly reports on expenditure, CAC, new customer acquisition, and contribution margins.

• Taking charge of the outreach for premium pet food brands and supporting new customer acquisition goals for 2027.

⛳️ Requirements

• Several years of demonstrated hands-on experience in paid social media, especially with Meta.

• Responsibility for managing budgets of at least €150,000 monthly.

• Systematic testing of creative content using different angles, hooks, and iterative processes.

• Strong background in direct-to-consumer (D2C) or e-commerce sectors.

• Experience in managing campaigns centered on CAC and contribution margins.

• A robust foundational understanding of the Pixel, CAPI, and attribution methodologies, including Marketing Mix Modeling (MMM) versus Data-Driven Attribution (DDA).

• Proficiency in using Meta Ads Manager, Business Manager, and Excel/Google Sheets.

• Initial familiarity with Looker, Klar, GA4, Asana, Confluence, and Slack.

• A data-driven mindset with a critical approach to source evaluation and an independent work ethic.

• Consistent documentation and proactive communication when issues arise.

• Fluency in German (C1) and very good proficiency in English (B2).

🏝️ Benefits

• Permanent, full-time employment opportunity.

• Flexible working hours based on a trust-based approach.

• Options for remote work, including support for home-office equipment.

• Opportunities to work abroad for several months.

• 28 days of annual leave.

• Up to 20 days of unpaid leave available, along with special leave provisions.

• Access to internal and external professional development opportunities.

• Anonymous individual or group therapy sessions available through OpenUp, as well as one-on-one meetings with therapists.

• Various discounts available for employees and their pets.

• Regular events for team bonding, company gatherings, and Family & Friends occasions.

• A social area equipped with foosball and a Nintendo Switch.

• A high-quality, fully stocked office kitchen.

• Complimentary beverages, fresh fruit, snacks, and sweets.

• Subsidized EGYM Wellpass membership.

• Access to advanced AI tools.