Performance Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, oversee, and support performance marketing strategies aimed at enhancing brand visibility, fostering customer engagement, and generating leads.

• Design and manage digital campaign materials, including emails, landing pages, forms, marketing automation workflows, and advertisements.

• Collaborate with content marketers, field marketers, project managers, designers, and external partners.

• Facilitate the approval process for assets, integrate feedback, and distribute finalized materials.

• Utilize the project management system to monitor and manage timelines for digital campaign production.

• Track and report on performance metrics to promote ongoing improvement.

• Assess the effectiveness of digital marketing efforts using attribution and analytics tools.

• Provide data-driven insights and recommendations for campaign enhancement.

• Oversee submissions for paid publisher placements.

• Assist with reporting and the reallocation of placements.

• Offer QA support for marketing deliverables.

• Utilize company-sanctioned AI tools and team AI agents to enhance marketing workflows.

• Create, update, and maintain documentation, training materials, and request forms.

• Assist with presentations and special projects for group meetings.

• Participate in marketing department on-site meetings 1-2 times annually.

⛳️ Requirements

• Bachelor’s degree in marketing, communications and media, advertising, business, or a related field.

• 1–3 years of demonstrated experience in digital marketing, demand generation, or management of marketing campaigns.

• Strong project management capabilities and outstanding organizational skills.

• Ability to manage multiple priorities and meet deadlines.

• Familiarity with project management software such as Workfront, Asana, Trello, or Monday is advantageous.

• Excellent communication and interpersonal abilities.

• Capacity to work collaboratively with cross-functional teams and external vendors.

• Proven experience with marketing automation and CRM platforms, including HubSpot, MailChimp, and Salesforce.

• Knowledge of email marketing, paid media, content marketing, AEO, and SEO.

• Strong grasp of customer journeys, marketing funnels, and digital marketing KPIs.

• Proficiency in interpreting metrics to derive insights and inform optimizations.

• Creativity and meticulous attention to detail.

• Strategic thinking paired with flawless execution.

• Robust problem-solving abilities.

• Flexibility to adapt to evolving circumstances.

• Strong knowledge of Google Workspace, with demonstrable experience in data management using Google Sheets.

• Legal authorization to work in the United States.

• Background check required upon selection.

🏝️ Benefits

• 5% Performance Bonus

• 401(k) plan

• Competitive health insurance

• Mental health options

• Basic life insurance

• Paid time off

• Parental leave

• Access to premier development programs

• Remote work arrangement

• On-site marketing department meetings 1-2 times per year

• In-person onboarding or occasional travel to headquarters in New York as required