Associate Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead channel-specific paid social strategies across platforms such as Meta Ads, TikTok, Snapchat, and Reddit.

• Act as the primary day-to-day contact for a substantial and intricate client account utilizing Meta Ads.

• Oversee the social account roadmap for the Meta Ads client.

• Align testing efforts with client priorities, performance objectives, creative strategies, and cross-channel initiatives.

• Track paid social trends and relay their implications on client business objectives.

• Develop, implement, and refine paid social processes and best practices.

• Ensure the consistent application of Asana, platform QA frameworks, and internal standards.

• Prioritize projects and tests according to available resources.

• Provide guidance to internal teams and clients regarding test recommendations, setup, and evaluation.

• Cultivate, mentor, and lead high-performing teams through onboarding, delegation, coaching, and effective people management.

⛳️ Requirements

• At least 5 years of experience in paid social advertising.

• A minimum of 2 years in a management role.

• Demonstrated success in scaling paid social programs for enterprise-level or highly complex clients.

• In-depth expertise in Meta Ads Manager.

• Proficient in conveying paid social goals, targets, and direct-response strategies to clients.

• Experience in planning, launching, and optimizing comprehensive paid social campaigns.

• Familiarity with setting up and analyzing brand lift studies.

• Exceptional organizational, strategic, and communication skills.

• Ability to manage multiple projects and instruct team members in optimization tasks.

• Proven ability to promote a collaborative, inclusive, and high-performing team culture.

• Skillful in developing and executing strategic paid social plans that align with client goals.

• Strong problem-solving capabilities and adaptability.

• Must be located in the PST or Mountain Time zone.

• Additional: experience in launching new channels and building accounts from the ground up.

• Additional: hands-on experience with paid social campaigns on Reddit and X.

• Must be authorized to work in the United States (E-Verify/Form I-9 requirement).

🏝️ Benefits

• Remote-first organization.

• Global opportunities and benefits.

• Inclusive and barrier-free recruitment and workplace.

• Reasonable accommodations available during recruitment and employment.

• Purpose-driven work at a B Corp-certified company.

• Equal opportunity employer.