Paid Search Contractor

This is a fully remote position, open to applicants in Utah.

📋 Description

• Oversee ongoing campaigns by optimizing tROAS and conversion values.

• Initiate tests for ad copy, landing pages, and bidding strategies, and provide reports on outcomes.

• Track account trends, performance metrics, and competitive actions, addressing issues proactively.

• Develop and sustain account health monitoring tools, including scripts, alerts, and automated checks.

• Manage keyword expansion and negative keyword strategies, ensuring all changes are documented.

• Analyze insights, search queries, and audience reports to refine targeting and enhance performance.

• Provide regular updates on KPIs, competitor metrics, and campaign performance, offering actionable insights on bids, budgets, and campaign structure.

• Optimize Google and Bing ad campaigns to promote renter acquisition and achieve incremental growth exceeding target ROAS.

• Collaborate on strategy while working closely with the Head of Paid Search.

⛳️ Requirements

• 3-5 years of experience in performance-driven paid search management (Google Ads, Microsoft Ads, etc.).

• Proficient with ad management interfaces, including both web UI and Desktop Editor.

• Strong analytical abilities and comfort with large datasets to identify insights and opportunities.

• Expertise in Excel or Google Sheets.

• Experience utilizing Google Ads scripts.

• Demonstrated success in managing budgets of at least $1M annually while scaling campaigns profitably.

• Excellent attention to detail, project management skills, and communication capabilities.

• Regularly utilizes AI tools to enhance efficiency in tasks such as ad copy testing, keyword research, and reporting.

• Familiarity with offline conversion imports and conversion value rules is a plus.

🏝️ Benefits

• Contractor role (hourly).

• Estimated 20 hours per week initially, with the potential for increased hours as campaigns expand.