Performance Marketing Manager – Paid Social

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the daily management of multiple Meta accounts, ensuring adherence to budgets, bidding strategies, account structure, and naming conventions.

• Develop and consistently apply a framework for testing and scaling initiatives.

• Collaborate with the Creative Strategist to explore and test new concepts and strategies.

• Recognize and amplify successful advertisements.

• Manage campaigns with a focus on Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLV) ratios.

• Guarantee tracking accuracy and data integrity through pixels, CAPI, and event configurations.

• Provide briefs and authorize creative assets.

• Deliver weekly and monthly reports detailing expenditures, CAC, new customer acquisition, and contribution margins.

• Take ownership of four Meta accounts along with the testing roadmap and creative briefings.

• Play a pivotal role in achieving the customer acquisition goals for premium pet food brands by 2027.

⛳️ Requirements

• A minimum of several years of proven experience in paid social media, especially with Meta.

• Direct management of a budget of at least €150,000 on a monthly basis.

• Expertise in systematic creative testing, focusing on angles, hooks, and iterations.

• Strong background in Direct-to-Consumer (D2C) or e-commerce sectors.

• Experience in managing campaigns based on CAC and contribution margins.

• Fundamental understanding of pixels, CAPI, and attribution methods, including Marketing Mix Modeling (MMM) versus Data-Driven Attribution (DDA).

• Proficient in using Meta Ads Manager, Business Manager, and Excel/Google Sheets.

• Initial familiarity with tools such as Looker, Klar, GA4, Asana, Confluence, and Slack.

• Ability to critically evaluate data sources with a data-driven mindset and an independent working style.

• Responsible documentation practices and proactive communication regarding any discrepancies.

• Fluent in German at C1 level.

• Proficient in English at B2 level.

🏝️ Benefits

• Permanent, full-time employment.

• Flexible working hours based on a trust-based system.

• Options for remote work, including support for home office equipment.

• Opportunities for working abroad for extended periods.

• 28 days of annual leave.

• Up to 20 days of unpaid leave and special leave options.

• Opportunities for professional development both internally and externally.

• Access to anonymous individual or group therapy sessions, as well as 1:1 meetings with therapists through OpenUp.

• Employee discounts for both individuals and their pets.

• Regular events for team bonding, company gatherings, and family & friends.

• Social space featuring table football and a Nintendo Switch.

• A high-quality, fully equipped kitchen in the office.

• Complimentary drinks, fresh fruit, snacks, and sweets.

• Subsidized membership for EGYM Wellpass.

• Access to cutting-edge AI tools.