Senior Strategic ABM Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the design, execution, and enhancement of 1:1 and 1:few ABM campaigns targeting key Financial Services accounts.

• Customize messaging, content, and engagement approaches to address industry-specific challenges.

• Collaborate with sales, field marketing, campaigns, and product marketing teams.

• Ensure campaign alignment with account goals, vertical go-to-market strategies, and buyer personas.

• Utilize 6sense, Salesforce, and Tableau to track engagement, pipeline influence, and return on investment.

• Convert campaign insights into actionable optimizations and business suggestions.

• Create executive-level programs alongside sales leaders for C-level Financial Services decision-makers.

• Propel ABM strategies, including themed call blitzes, strategic gifting, and multi-channel personalization.

• Equip sellers with customized playbooks and outbound messaging.

• Provide support to junior ABM team members through mentorship and knowledge sharing.

• Manage and refine ABM budgets while monitoring program performance.

• Evaluate pipeline contributions, engagement levels, conversions, stakeholder satisfaction, ROI, and adherence to ABM best practices.

⛳️ Requirements

• A minimum of 10 years of B2B field marketing experience.

• At least 5 years dedicated to ABM and/or strategic account marketing within enterprise tech or SaaS sectors.

• Demonstrated vertical marketing proficiency, preferably in Financial Services.

• Capacity to discuss industry-specific trends, buyer requirements, and go-to-market strategies.

• Advanced knowledge of ABM platforms such as 6sense and Demandbase.

• High level of expertise in Salesforce CRM.

• Strong proficiency in analytics tools like Tableau.

• Solid grasp of the customer journey, multi-touch attribution, and comprehensive campaign development.

• Exceptional project management and communication abilities.

• Experience collaborating with sales, marketing, and executive stakeholders.

• Background in empowering sales teams with tailored messaging and account-based tactics.

• Mentorship or leadership experience within a team is advantageous.

🏝️ Benefits

• Flexible time off.

• Wellness resources.

• Company-sponsored team events.

• Employee Resource Groups.

• Growth and development support.

• Disability accommodations throughout the hiring process.