Senior Staff Technical Product Marketing Manager, Portfolio and Expansion

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the product-to-field transition for Unified Access, SaaS Manager, and the expansion of multiple products.

• Align the needs of IT, security, finance, and executive buyers with appropriate solutions.

• Lead the product enablement strategy and prioritize readiness tasks based on business impact, customer demands, launches, and insights from the field.

• Manage the Unified Access field narrative, including the master deck, pitch presentations, talk tracks, qualification inquiries, discovery guidance, and training for products.

• Tailor Unified Access and SaaS Manager narratives for IT, security, finance, and executive stakeholders.

• Identify product suitability within cross-selling, upmarket, and multi-product sales strategies.

• Formulate expansion strategies based on the Enterprise Password Manager foundation and develop strategies for multi-threading opportunities.

• Serve as an escalation point for strategic opportunities.

• Participate in live customer engagements, facilitate discovery and demonstrations, and mentor sellers on technical inquiries and objections.

• Provide Customer Success Managers (CSMs) with narratives and guidance for cross-selling, adoption, and expansion efforts.

• Collaborate with Technical Marketing and Demo Engineering to align demonstrations with sales strategies.

• Leverage feedback from the field, win-loss analysis, and customer insights to enhance product decisions, messaging, launches, and enablement initiatives.

• Work closely with Product and Sales teams; report to the Director of Product Marketing and Enablement.

⛳️ Requirements

• Proven history of introducing complex technical B2B products, new use cases, or emerging categories to the market.

• Ability to construct product motions that encompass discovery, evaluation, technical validation, purchasing, adoption, and expansion phases.

• Familiarity with sales-driven enterprise organizations, intricate buying cycles, Account Executives (AEs), Sales Engineers (SEs), technical buyers, and multi-threaded customer interactions.

• Cross-functional leadership experience across Product, Engineering, Product Marketing, Sales, and Go-To-Market (GTM) Enablement.

• Established credibility with IT, security, finance, and executive audiences.

• In-depth understanding of multi-product enterprise software, SaaS management, or platform narratives.

• Practical knowledge of enterprise IT, cross-selling strategies, and value-based selling techniques.

• Capacity to convert technical product functionalities into enablement material that addresses customer challenges, use cases, and business value.

• Ability to collaborate effectively with Product and Engineering experts while earning the trust of SEs and technical buyers.

• Strategic leadership capabilities with minimal supervision; skilled at shaping portfolio priorities, readiness roadmaps, operating standards, and measurement techniques.

• Proficient in influencing senior leadership without formal authority and making informed trade-offs in uncertain situations.

• Strong written and verbal communication skills tailored to technical, commercial, and executive audiences.

• Ability to articulate complex products in simple terms and create engaging narratives.

• Thoughtful integration of AI for research, analysis, and content creation while maintaining oversight of strategy, judgment, and quality.

• Experience in launching products, categories, or sales motions within SaaS management, enterprise platforms, cross-selling, or similar markets.

• Background in collaborating with cross-functional buying groups and navigating multi-threaded enterprise deals.

• Proficient in utilizing field data, call insights, win-loss feedback, or seller research to prioritize execution.

• Relevant security certifications or equivalent technical training are beneficial.

🏝️ Benefits

• Health benefits

• Dental benefits

• 401(k) (US) / RRSP (Canada)

• Generous paid time off

• Equity grant / RSU program

• Incentive programs where applicable

• Maternity and parental leave top-up programs

• Retirement matching program

• Free 1Password account

• Paid volunteer days

• Peer-to-peer recognition through Bonusly

• Remote-first work environment

• Annual department-wide offsites, team meetings, and customer/industry events

• Accommodation during the recruitment process available upon request