Senior Specialist, TV, Video, Audio & Display

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Initiate and enhance TV, video, audio, and display campaigns to attract new customers and increase revenue.

• Adhere to Tinuiti Way practices and translate performance and media insights into actionable steps.

• Test small-scale, low-risk innovations prior to broader implementation.

• Collaborate with Client Leadership, Analytics/Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams.

• Effectively communicate with clients and document learnings that can be reused.

• Provide precise, timely updates and contribute to quarterly business review inputs.

• Clarify results and subsequent steps in straightforward language related to reach, CAC/CPx, revenue, and LTV objectives.

• Propose adjustments to budget, pacing, frequency cap, and network mix within established guidelines.

• Implement TVAD practices focusing on audience/data sources, inventory quality, frequency/overlap management, and attention/quality.

• Develop reusable how-to guides.

• Monitor pilots and outcomes prior to scaling.

• Utilize Bliss Point signals to inform daily optimizations and log issues and feedback for Product/Analytics partners.

• Track performance on a daily/weekly basis and create accurate recurring reports.

• Conduct basic A/B tests or simple holdouts with predefined success criteria and review cadence.

• Maintain healthy budgets and pacing.

• Advocate for Tinuiti’s measurement and attribution framework.

• Ensure data and operations quality through checklists.

• Manage a clear work queue and deliver projects punctually.

• Minimize rework and non-converting expenditures.

• Contribute to qualified reach, new household acquisition, revenue/LTV, attention/viewability, brand safety, efficiency, and profitable volume.

⛳️ Requirements

• 3–5+ years of experience managing TV/video/audio/display campaigns with hands-on involvement in building, launching, pacing, and optimizing; or 3–5+ years in analytical roles (finance/consulting) with substantial media analytics exposure.

• Proficient with GA4 and platform analytics.

• Capable of translating data into clear next steps and straightforward forecasts.

• SQL knowledge is a plus.

• Understanding of testing fundamentals (A/B, incrementality/lift at a high level) and statistical significance.

• Excellent communication, clear writing, and presentation skills.

• Ability to work effectively with broader teams.

• Confident in weekly client calls with minimal oversight.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 16 paid holidays.

• Medical insurance.

• Dental insurance.

• Group life insurance.

• Income protection.

• Pension Scheme with employer matching up to 5% of contributions.

• Help@Hand Wellbeing services.

• Thankful giving.

• Equity opportunities.

• Birthing parents receive 16 weeks of leave at 100% pay (additional leave available as per statutory requirements).

• Non-birthing parents receive 4 weeks of leave at 100% pay.

• On-demand learning provided by LinkedIn Learning.

• Access to a mentorship program.

• Leadership and management development programs and resources.