Senior Specialist, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, initiate, and enhance campaigns on all major social media platforms, prioritizing impeccable execution.

• Collaborate with the team on media strategies to align with client goals and campaign objectives.

• Oversee campaign budget management and make bid adjustments as necessary.

• Conduct quality assurance on personal campaigns, ad sets, and ads, in addition to those created by colleagues.

• Create and present weekly and ad hoc reports, which include formatted Excel documents, Looker dashboards, performance analyses, and recommendations.

• Gather data and draft insights for campaign summaries and comprehensive reporting tasks such as quarterly business reviews (QBRs).

• Stay informed about the latest paid social product offerings and current trends in paid social media.

• Offer valuable insights regarding the implications of platform updates for clients.

• Suggest enhancements to products, policies, and processes to boost overall performance.

⛳️ Requirements

• Over 3 years of experience in paid social media buying across various platforms, including Meta, TikTok, Snapchat, Pinterest, and YouTube.

• Experience in launching paid social campaigns targeting awareness, consideration, and conversion objectives.

• Strong skills in data management, analysis, and visualization using Google Sheets and/or Microsoft Excel.

• Experience with pivot tables is an advantage.

• Demonstrated ability to juggle multiple projects simultaneously while maintaining a keen attention to detail and adhering to deadlines.

• Excellent verbal and written communication skills, with a proven track record of effectively managing client and external communications.

• Relevant certifications in digital marketing and/or social media strategy are advantageous, including Meta Blueprint Buying and Planning Certifications, TikTok Media Buying Certification, and Google Analytics Certification.

• A successful background check is mandatory for candidates who receive an offer.

🏝️ Benefits

• A remote-first work environment that fosters flexibility and connectivity.

• Comprehensive medical, dental, and vision insurance.

• A generous retirement plan.

• Considerate parental leave and a supportive return-to-work program.

• Flexible time off policies.

• Opportunities for sabbaticals.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• A holiday closure in December.

• Continuous learning and professional development opportunities.

• Commitment to transparent DEIB practices and an inclusive workplace.