Growth Campaign Manager – Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, test, and implement multi-channel member acquisition and engagement campaigns via email, mail, and SMS using Braze.

• Create, launch, and manage standard and moderately complex campaigns and Canvases utilizing templates and governance.

• Oversee audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.

• Track daily campaign performance and conversion funnel metrics, including engagement, conversion, activation, incremental lift, and campaign effectiveness.

• Take ownership of campaign orchestration from initiation through to retrospective analysis.

• Generate briefs and workback plans, coordinate assets and approvals, manage dependencies, and keep stakeholders updated.

• Establish and maintain AI-assisted project management workflows to ensure timely launches and minimize bottlenecks.

• Contribute to broader Growth initiatives such as webinars, landing-page tests, and SEO/SEM campaigns.

• Evaluate campaign performance and suggest enhancements in testing, segmentation, personalization, and automation.

• Facilitate cross-functional collaboration with Lifecycle, Marketing Operations, Data, Content, Design, Product, and other Growth teams.

⛳️ Requirements

• 3–4 years of practical experience in lifecycle marketing, campaign management, or growth marketing in a B2C or B2B2C setting.

• Proficient in building, segmenting, and executing campaigns within enterprise customer engagement platforms like Braze, Iterable, or SFMC.

• Familiarity with customer-data concepts, including events, attributes, segments, eligibility rules, and behavioral triggers.

• Capability to communicate requirements effectively to Marketing Operations and Data partners.

• Experience managing complex, multi-asset marketing campaigns across creative, web, and operational teams.

• Proficient in using growth analytics tools such as GA4, Looker, or Amplitude.

• Experience utilizing generative AI tools to enhance campaign workflows, draft variations, or optimize task management.

• Hands-on experience with Braze, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content.

• Background in healthcare, financial services, insurance, or another regulated consumer sector that necessitates formal legal, clinical, or compliance review.

• Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or additional channels beyond email.

• Basic knowledge of SQL, JSON, or data-schema concepts.

• Exposure to landing-page optimization, web campaigns, SEO, or SEM.

• Ability to handle sensitive patient information in compliance with HIPAA and adhere to security and privacy protocols.

• Legally authorized to work in the United States.

🏝️ Benefits

• Equity.

• Remote-first work environment.

• Office hubs located in Denver and San Francisco.

• Security and privacy training.

• Compensation structure based on location.