B2B Paid Media Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop and implement comprehensive B2B paid media strategies across platforms such as LinkedIn, Google, YouTube, and programmatic channels.

• Convert the Ideal Customer Profile into effective audience and account-based targeting.

• Manage the entire paid media lifecycle, from strategy formulation to reporting.

• Analyze and report on qualified opportunities, pipeline generated or influenced, attributable revenue, ROAS, CAC, and LTV:CAC.

• Lead and oversee the Digital pod, establishing priorities and enhancing performance across paid media, web, and measurement initiatives.

• Construct and refine the measurement framework utilizing GA4, GTM, and Looker Studio.

• Propel CRO strategy through A/B testing, landing page enhancements, and UX evaluations.

• Collaborate with Marketing Ops on lead flow, scoring, and nurturing processes within Marketo or Salesforce.

• Work in partnership with the creative team on ad development, adhering to platform specifications and best practices.

⛳️ Requirements

• A minimum of 3 years of direct experience managing and expanding B2B paid media campaigns.

• Proficiency in LinkedIn Ads, Google Ads, YouTube, and programmatic advertising platforms.

• Strong expertise in GA4, GTM, and Looker Studio.

• Familiarity with attribution modeling and B2B funnel analysis.

• Experience in A/B testing, landing page optimization, and UX methodologies.

• Solid understanding of B2B SEO and marketing automation platforms, including Marketo or Salesforce.

• Excellent communication skills with the ability to present complex data clearly to stakeholders.

• Capability to lead and coordinate cross-functional teams effectively.

• Practical, hands-on experience using AI for briefs, quality assurance, or content repurposing.

• Proficiency in English.

• Resume must be submitted in English.

• Availability for full-time contractor work.

🏝️ Benefits

• Chance to contribute to B2B growth, demand generation, paid media, and web experiences.

• Full-time contractor position.

• Initial three-month trial period with the potential for a pay increase to $2,000/month based on performance and experience.

• Opportunity to lead the Digital pod and engage in cross-functional collaboration with Sales, Marketing Ops, Customer Success, and Creative teams.

• Open to candidates from diverse backgrounds and experiences.