Paid Social Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Convert client goals regarding acquisition, revenue, profitability, retention, and brand expansion into comprehensive Meta strategies, budget suggestions, testing plans, and integrated creative briefs.

• Confirm assumptions and adjust plans as performance metrics and market insights become available.

• Create and oversee Paid Social campaigns on platforms such as Facebook, Instagram, and Pinterest.

• Drive sales and conversion goals, manage Advantage+ solutions, audiences, placements, bidding, budgets, catalogs, and creative formats.

• Take ownership of assigned accounts and uphold commitments.

• Proactively identify risks, opportunities, and necessary actions.

• Keep precise and timely records in Salesforce, Planner, and internal workflows.

• Track budget pacing, media investments, revenue, ROAS, CPA/CAC, conversion rates, CPM, CTR, frequency, and funnel metrics.

• Investigate significant performance shifts and execute corrective measures.

• Develop strategies for prospecting, remarketing, retention, and audience exclusions.

• Lead organized creative testing, including hypothesis formulation, variation planning, fatigue monitoring, and performance evaluation.

• Manage catalog and commerce campaigns, assessing feed quality, product coverage, product sets, promotional priorities, and merchandising potential.

• Collaborate with Technical Implementation to address catalog issues.

• Prepare reports, account health evaluations, media strategies, presentations, and QBR documents.

• Utilize AI-enabled tools to enhance analysis while applying sound judgment.

• Work alongside CSMs, clients, creative, technical, product, and engineering teams.

• Engage in QBRs and routine client meetings.

• Address strategic trade-offs and technical challenges in accordance with the operating model.

⛳️ Requirements

• A performance-driven mindset linking daily decisions, audience strategies, and creative outcomes to client objectives and business results.

• Proven analytical reasoning paired with creative judgment.

• Capability to assess audience and creative performance and convert insights into strategic actions.

• Attributes of proactivity, commitment, organization, determination, and reliability.

• Strong emotional intelligence and self-awareness.

• Flexibility in a fast-paced environment with shifting priorities, tools, processes, and responsibilities.

• Clear, professional, and consultative communication skills, both written and verbal.

• Professional proficiency in English.

• Strong dedication to ongoing learning and improvement.

• Preferred experience in Meta advertising, paid social media, performance media, ecommerce, or digital marketing.

• Experience with advertising technology or analytics platforms is advantageous.

• Familiarity with Meta Ads Manager, including sales and conversion campaigns, Advantage+ solutions, audience management, placements, bidding, catalogs, creative formats, and performance measurement.

• Working knowledge of GA4 and ecommerce analytics.

• Proficiency in Excel or Google Sheets.

• Practical experience with AI-enabled tools.

• Familiarity with Meta Pixel, Conversions API, event quality, UTMs, attribution, catalogs, and delivery is preferred.

• Willingness and ability to develop expertise in the Quartile platform.

• PJ contract based in Brazil.

🏝️ Benefits

• An equal opportunity employer dedicated to diversity, inclusion, and belonging.

• No prior experience with the Quartile platform is necessary; support for developing platform expertise is provided for those eager to learn.

• Access to AI-enabled tools and opportunities for automation and process improvements.