Senior Social Media Strategist

This is a fully remote position, open to applicants in Australia.

📋 Description

• Evaluate the current social strategy, brand positioning, existing content, and pertinent discussion materials.

• Gain insights into the brand's business goals, target audiences, and present challenges through the client onboarding process.

• Leverage contemporary understanding of platform algorithms, consumer behavior, cultural trends, and industry best practices.

• Analyze competitor and category activities to make informed strategic decisions.

• Determine the role of organic social media within the broader communications landscape and consumer journey.

• Establish objectives, audience priorities, and key community segments.

• Create content pillars, strategic themes, tone of voice, and community guidelines.

• Suggest a mix of planned, reactive, and culturally responsive content.

• Specify priority content formats and publishing frequency.

• Identify potential opportunities with creators, user-generated content, and community engagement.

• Advise on the organic roles of YouTube and Reddit in conjunction with a Meta-centric strategy.

• Contemplate platform contributions to search and AI discoverability.

• Develop a measurement framework with actionable KPIs and success definitions.

• Translate the strategy into prioritized recommendations for the Community Manager.

• Create an 8–10 page strategy/playbook along with a one-page executive summary.

• Propose a 12-month implementation roadmap.

• Present the strategy effectively, integrating feedback through a structured review process.

⛳️ Requirements

• Over 8 years of experience in social strategy, content planning, brand communications, or a closely related field.

• Proven experience in crafting practical social strategies for consumer, beverage, FMCG, lifestyle, or culturally relevant brands.

• In-depth knowledge of Meta platforms, including Facebook, Instagram, Reels, and Stories, and how changing platform behaviors impact organic performance.

• Familiarity with YouTube and Reddit in terms of community engagement, discovery, and content strategy.

• Understanding of how creators, user-generated content, and community involvement can enhance a brand's organic ecosystem.

• Capability to link platform behaviors and cultural insights to brand and commercial objectives.

• Skill in distilling extensive insights into clear, actionable recommendations.

• Competence to work independently and maintain momentum in a short strategic sprint without unnecessary processes.

• Strong understanding of Australian culture and social behaviors is highly desirable.

• Experience with alcohol brands and knowledge of responsible marketing regulations is valuable.

• Must possess eligibility to work legally in Australia; MASH is unable to sponsor work visas.

🏝️ Benefits

• Freelance / 1–3 month contract engagement.