Senior Social Media Specialist, Culture & Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily social listening activities across Yelp, competitors, the local business environment, and broader cultural trends using Brandwatch.

• Develop and sustain Boolean queries, topic tags, and alerts.

• Recognize cultural moments for Yelp to engage with and propose unique, valuable perspectives.

• Conceptualize ideas, create assets, obtain approvals, and publish content while moments are current.

• Transform insights into actionable recommendations and provide ongoing listening summaries and rapid analyses.

• Manage both proactive and reactive community engagement across Instagram, TikTok, YouTube, Reddit, Threads, X, and Facebook.

• Establish a credible presence on Reddit within local food, city, and home services subreddits.

• Address critical and sensitive Reddit discussions and formulate engagement strategies.

• Oversee the production of static assets from conception to publication, including reactive posts, carousels, static graphics, copy-driven posts, and user-generated content features.

• Collaborate with the video lead to present insights and cultural moments in appropriate formats.

• Source, evaluate, and clear user-generated and review-based content.

• Manage the social editorial calendar using Wrike and Sprout Social.

• Identify risks and work alongside Comms, PR, Support, Brand, Creative, and Product Marketing teams.

• Analyze content and community performance, providing recommendations on what to continue, modify, scale, or discontinue.

• Report directly to the Associate Director of Social Media.

⛳️ Requirements

• A minimum of 4 years of experience in social media targeting a consumer audience.

• Practical experience in social listening, community management, and content creation.

• Strong cultural awareness with the ability to pinpoint significant cultural moments.

• A portfolio showcasing static and carousel work that reflects a strong design sensibility.

• Provide 2–3 examples of reactive or culture-driven work highlighting your role and outcomes.

• Proficiency in using a social listening tool such as Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms.

• Competence in writing Boolean queries.

• In-depth knowledge of platform norms, particularly on Reddit.

• Experience in establishing a brand presence on Reddit is highly desirable.

• Excellent, adaptable writing abilities.

• Sound judgment in high-pressure situations regarding engagement, escalation, and discretion.

• Capability to work autonomously and produce completed work without close supervision.

• Outstanding organizational skills.

• Experience in managing a content calendar across various channels and stakeholders.

• Must reside in the United States.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from the first day.

• 15 days of paid time off, increasing with more than 2 years of service.

• 12 paid holidays.

• One floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential for a bonus.

• Remote work arrangement.